Our Work With Synario – Braithwaite Communications

The Variables

Brand Clarity and a Visual Look and Feel

Previously known as Whitebirch, the brand behind a truly revolutionary financial modeling software was lost in the shuffle after being acquired by a larger, established corporation. Whitebirch had a unique financial modeling offering — an innovative product with extremely powerful applications. But it needed a clear message, its own look and feel and brand story to set itself apart.

Brand Rename, Brand Story, Website, Brand Style Guide, Ad Campaign

Technology Marketing

The Equation

Tying a Brand Story a Revolutionary Product

Whitebirch became Synario – an agile financial modeling platform, offering transformative intelligence that helps visionary CFOs achieve new levels of clarity, credibility and consensus.

The response has been immediate and long-lasting with increased media hits, more social engagement and more web traffic.

The Model

Articulating and Demonstrating True Innovation

We didn’t just change the name. We developed a comprehensive and compelling sales message, a distinguished look and feel and an overall brand identity that resonates with the nonprofit, corporate and higher-education markets.

We created a seamless transition plan for internal teams and go-to-market strategy focused on telling the new Synario story. The brand was ready for the spotlight.

The Output

A Go-To-Market Strategy that Drives Leads

The launch of the new brand translated to real and immediate business growth.

Within the first week of unveiling, the new brand message produced a plethora of qualified new business leads from relevant prospects in Synario’s target markets. In a matter of days, the sales team’s inbox was flooded with demo requests.