Today, digital is no longer just a channel, it’s a marketing imperative.
Digital marketing can mean many things. And in today’s increasingly virtual world, it can mean everything. It now encompasses a wide range of online marketing activities, including your websites, email campaigns, digital ads, social media channels, videos and blogs. Most brands focus their metrics on a few key areas: web traffic, hits and engagement.
But today, smart digital marketing goes way beyond web traffic.
Today’s smart digital marketers have expanded the role of digital into critical areas of: inbound and outbound lead gen, sales conversion, sales nurturing, keyword advertising and search engine optimization (SEO).
Digital Marketing Playbook
No one software tool can save the day. It’s still about delivering the right content to the right audience in the right way at exactly the right time.
Our efforts are guided by a Digital Marketing Playbook that helps your team map out the key parts of a successful plan, including goal setting, audience prioritization and segmentation, customer journey mapping, content needs assessment, story topics and themes, agile execution, testing and experimentation, and monitoring and metrics.
“These days, all marketing is digital marketing. If your story doesn’t have a digital and social component, it’s not worth telling.”
Vice President, Braithwaite Communications
We’re experts at delivering digital marketing with real-world impact.
Our diverse team of designers, copywriters, adword experts, social media gurus and digital devotees know how to wield the right digital marketing strategy to push your story out to the right people on the right platforms, and how to measure it too.
We’re constantly tracking the metrics that move your audience — engagements, opens, comments — and most importantly leads and conversions.
We Wrote the Playbook on Social Media
Social media marketing seems like fun, but it’s serious business. Few aspects of digital marketing have the same potential — and potential pitfalls — as social media marketing. The best way to achieve results and navigate risks that come with social media is to create a researched, strategic plan.
Our social media playbook embodies that strategic approach. We spell out the target audience, tone, tactics and timing that ensure successful social media campaigns that use your channels to their full potential.