It takes a lot to make your content stand out.
Content marketing has emerged as one of the most powerful marketing tools in the public relations and communications space. But it takes a certain level of PR know-how and strategic business thinking.
Here’s how we define content marketing.
— Content Marketing
The generous act of helping your target audiences solve their most pressing problems — with information, insights, authority and empathy.
Content marketing encompasses a wide variety of formats and finished products. And it’s always evolving. We’ll use any and every type of content format to tell your story and compel your audience.
Our Content Marketing Chops
Our agency is filled with content creators at heart.
We know what it takes to create a story that’s compelling and media-friendly. But a good content marketing strategy starts with understanding your offering and what sets you apart.
That’s our sweet spot.
Building Your Content Marketing Playbook
Our team digs into your industry, your organization and your offering. That deep dive comes to life with our Content Marketing Playbook, which spells out the tactical goals, messages, tone and topics that will define your content.
Armed with that playbook, we survey the media landscape and work with your team to develop a robust and strategic content calendar. Then, we take your expertise and turn it into media-worthy insights that your customers care about.
Leave the heavy lifting to us
We take full responsibility for developing the ideas, conducting the research, structuring the outline, fleshing out the first draft and finalizing based on your feedback. We also manage approvals and distribution to ensure success with minimal pressure.
Here’s how it works in practice
Our team talks to one of your experts – an executive, a sales rep, a frontline employee, a marketing pro, an HR employee, the list goes on. We come to that conversation fluent in your industry language and familiar with the topics impacting your customers. It’s not a background call, it’s a strategic conversation.
“We leave the conversation with an outline, not a brain dump.”
Principal, Braithwaite Communications
Formalizing and Packaging Insights
By starting with an informed perspective, we can focus on how best to package and present your expertise. The process elevates smart ideas into compelling, media-ready stories that provide value for your target audiences.
These insights build on each other. A series of blog posts can become an e-book. An infographic can become a month of social content.
It’s a symbiotic relationship – We take what you do best and do what we do best.
Measuring the Results
And we’re always measuring what’s working. We’re laser-focused on metrics and doubling down on what’s moving the needle on your goals, from generating leads or boosting engagement to driving web traffic and building brand awareness. It’s an integral part of our process.