Media has redefined and refreshed the way we consume information. PR is now faster, smarter, more connected and more measured.
Today’s news cycles are measured in minutes, not hours.
They are digital and visual, linked, synced and social. To help brands win in this living news ecosystem, we developed the Brand Story Newsroom, your 24/7 branded news command center.
Designed by former journalists, it’s our own model for centralizing all local, trade, national and social media listening, analysis, publishing and promoting of articles, insights, video or visuals.
The Brand Story Newsroom
“In today’s media landscape, enticing press kits and smart press releases are table stakes. It takes more to make your message stand out.”
Sarah Promisloff Ross
Vice President, Braithwaite Communications
Our agile, always-on newsroom is designed to help organizations continually control, build, enhance and protect their brand reputation across multiple topics, channels, media and markets.
Customized to your specific goals and targeted media, we serve as your always-on news team to continually monitor, identify, qualify and secure high-profile controlled press coverage in the digital and traditional media outlets that matter most.
The real-time imperative is here. Let the Brand Story Newsroom raise you to the top. Don’t blink.
Media Training: Staying on Message
Whether it’s talking to a reporter face-to-face, over the phone, by email or under the glare of TV cameras, media interviews pose the greatest opportunity — and threat — to strategic communications. Your message has to be crafted, concise and compelling. And you rarely get a second chance.
Proprietary teaching models and graphics
We have trained countless executives and spokespeople to effectively deliver succinct, compelling messages for virtually every type of media and public speaking venue. The program works because we’ve been there – not just on the media side, but also in the hot seat. We’ve served as the talking head on the hook in variety of high- and low-pressure situations.
Make no mistake. The experience is real. If you can handle our media training sessions, you can handle the real thing. We’ll make sure you get there.
Crisis Communications Redefined
The research on all business crises is clear. Companies are judged not by the issue or incident, but by the speed, scope, credibility and quality of their public response – during and after the issue.
The reflexive “no comment” strategy that once served as sanctuary for silence now translates as being unprepared at best – and hiding, lying or guilty at worst. Today in crisis, speed counts.
The modern public expects a company in crisis to publicly respond in less than 90 minutes.
That urgency is part of the message, demonstrating that the company cares by being prepared and responsive.
Braithwaite Communications is one of the country’s go-to firms for crisis communications, high-stakes issue management, crisis planning and training, media relations, litigation support and community and government relations.
As a crisis communications agency, here’s how we define crisis when it comes to public relations and branding:
Any incident, event or issue (real or perceived) that poses a significant public challenge to your reputation.
In virtually every response, you have two key messaging goals:
These are the pillars of public trust. Effective crisis messaging is not about issuing technical legal briefs, nor dripping apologetic tweets. It is the strategic use of framing, empathy and accountability to help show a skeptical world that you care.
Our crisis team leaders bring years of experience. With journalistic roots and deep business experience, the firm has managed high-profile issues and reputational challenges for manufacturers, financial institutions, health systems, retailers, energy and utilities, technology firms, chemical makers and nonprofits.
- Situational Review / Threat Assessments
- Crisis Plan Audits
- Crisis Training and Education
Crisis Plan Development
- Crisis Scenario Identification and Ranking
- Communications Materials and Templates by Issue
- Media Monitoring and Tracking Procedures
Testing & Training Simulations
- Group Crisis Training Sessions
- Leadership Media Training
- Spokesperson Media Training
Repair & Resolution
- Impact Assessment
- Investor/Stakeholder/Employee Communications
- Digital and SEO Strategies
- 24/7 Media Monitoring / Issue Tracking
- Crisis War Room
- Issue Framing and Message Strategy