Wrong Story Short: SEO and How to Do it Right

On our latest episode of “Wrong Story Short,” Braithwaite team members discuss the wrong ways to think about search engine optimization — SEO.

SEO can be a complicated topic. It’s much more than keyword stuffing and back-end proficiency, but not complex enough where it takes an advanced degree in web development to understand. 

A B2B Podcast on SEO

In this episode, Megan and Joe discuss what exactly SEO is, how it works from Google’s perspective, and what companies get wrong when they want to “optimize” their websites. They touch on how to create content that incorporates the latest in Google’s algorithm updates and ensuring the copy and back-end development of the websites we manage are fully optimized.

Megan comes to us from across the pond and has a deep understanding of SEO and other digital marketing tools that attract and keep a meaningful audience. In her spare time, she listens to angry folk music and helps rescue stray cats.

What’s in this episode:
1:30 – What exactly is SEO?
3:00 – Why SEO is important
3:45 – The biggest SEO mistakes brands make
6:00 – What is “linking” and how does it affect SEO?
7:05 – Is it really possible to move up in Google rankings and if so, how?
9:20 – How to know what search terms to target
10:20 – What role does content marketing play in SEO?
13:20 – What Braithwaite does to boost the SEO-value of content