In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Mailchimp’s new streaming platform of shows, podcasts and documentaries demonstrates that B2B content can be fun — and actually worth seeking out.
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Kraft’s recent push for parents to serve Mac & Cheese at breakfast shows how the right survey question can create a powerful and relevant news hook.
Google’s overlapping video conferencing tools show just how significant better branding can be in showing users how to use specific products.
Kevin Macdonald’s “Life in a Day” offers an important reminder for B2B brands. There’s the power in stories that make room for more voices.
King Arthur Baking Company’s recent rebrand and customer service efforts have shown that during a pandemic, its ingredients and its story are essential.
TED’s first virtual conference has lessons worth spreading for brands looking to make a remote connection.
Milton Glaser is behind some of the most iconic images and branding styles of the last several decades. But he’ll be best remembered for his I Heart NY logo.
When it comes to good content marketing, tone and empathy matter just as much as accuracy. Just ask YouTube’s favorite dad, Rob Kenney.
First-hand reflections and tips from one of Braithwaite’s first class of virtual interns.
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
COVID-19 is reshaping the social media landscape. That’s creating opportunities for B2B brands with a social advertising budget.
As Netflix viewership data shows, statistics are an opportunity to tell a story.
With the default email signature “Sent from my iPhone,” Apple created millions of brand advocates.
How Mariah Carey’s “All I Want for Christmas is You” became the first holiday song to hit #1 in more than half a century.
The Impossible Burger recently made its debut in grocery stores around the nation. How do you market a product defined by what it’s not?