In a viral TikTok, a woman’s car caught fire, but her Stanley Tumbler in the front seat still had ice in it. Stanley saw the marketing opportunity and jumped at it.
Plenty of video projects are better suited for animation than live-action footage. And you don’t need 10,000 drawings or a vaudeville act to bring those projects to life.
Ring found a way to garner the publicity of a $1 million giveaway on a much smaller budget.
Halloween masks got a pop culture makeover thanks to smart marketing and licensing moves.
One minute that old department store is abandoned. Then you turn around, and suddenly it’s a fully stocked and staffed Spirit Halloween store.
There was a time when phone books were an essential marketing channel to reach local audiences.
It’s no surprise brands hopped on the “seemingly ranch” trend. But how quickly and effectively many pulled it off marks a new era in social media engagement.
When Graza’s holiday orders came up short, the olive oil CEO sent an apology to all 35,544 customers.
Can a marketing campaign be too effective? Ask the 1974 Cleveland Indians.
In a world with hard to pronounce ingredient lists and flashy labels, RXBAR’s protein bars stand out by letting the product – and ingredient list – speak for itself.
Today, Google’s role has shifted to being one of several channels as users and brands have taken to other platforms like Facebook, YouTube and Reddit.
We can all learn a few marketing lessons from Mother.
Streamberry, the fictional Netflix equivalent in the Black Mirror universe, exists in real life as a smart promo from the show’s marketing team.
When its Grimace Shake went viral for unintended reasons, the McDonald’s marketing team had to pivot.
Twitter’s transition to “X” has minor implications for organizations on the platform. But it offers major takeaways in how to (and how not to) announce and execute a major rebrand.
The new film offers up a dream-house-sized dilemma for the filmmakers and marketers: What should a Barbie movie look like in 2023?
How do you market the human race?
That was the challenge confronting the scientists behind the Voyager mission.
After a Snapchat video of an employee refilling a Heinz ketchup bottle with a generic brand went viral, Heinz saw an opportunity to spread the word.