King Arthur Baking Company’s recent rebrand and customer service efforts have shown that during a pandemic, its ingredients and its story are essential.
TED’s first virtual conference has lessons worth spreading for brands looking to make a remote connection.
Milton Glaser is behind some of the most iconic images and branding styles of the last several decades. But he’ll be best remembered for his I Heart NY logo.
When it comes to good content marketing, tone and empathy matter just as much as accuracy. Just ask YouTube’s favorite dad, Rob Kenney.
First-hand reflections and tips from one of Braithwaite’s first class of virtual interns.
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
COVID-19 is reshaping the social media landscape. That’s creating opportunities for B2B brands with a social advertising budget.
As Netflix viewership data shows, statistics are an opportunity to tell a story.
With the default email signature “Sent from my iPhone,” Apple created millions of brand advocates.
How Mariah Carey’s “All I Want for Christmas is You” became the first holiday song to hit #1 in more than half a century.
The Impossible Burger recently made its debut in grocery stores around the nation. How do you market a product defined by what it’s not?
When Popeye’s entered the competitive world of chicken sandwiches, it was smart to think about how the competition would react — especially on social media.
On our latest episode of “Wrong Story Short,” Braithwaite team members discuss the wrong ways to think about search engine optimization — SEO.
Fitbit’s successful expansion into B2B sales and marketing offers key lessons on developing a strong, consistent brand purpose.
All hail Air New Zealand. Jacker of News, Master of Stock Footage, Promoter of Brand Message.
How an April Fool’s Joke can increase sales and reignite a buzz in an audience.
No target audience or client demographic is static. Understanding customers requires a steady stream of research and feedback into their mindset while keeping your own biases and assumptions in check.
Simply chasing the latest trendy platform is an expensive and resource-intensive approach to finding new ways to reach customers.