It’s a band that broke up more than 50 years ago that got different generations to agree on what to watch on TV.
The Marketing Origins of Friendsgiving
Where did Friendsgiving come from? Not surprisingly, it was a brand campaign that pushed Friendsgiving into the mainstream.
Branding an Apple
In the late 90s, Honeycrisp apples kicked the popularity of U.S. name-brand varieties into high gear, joining the ranks of Galas and Pink Ladies.
Pre-flight Safety Stories
Pre-flight safety messages have become a defining brand feature for many airlines, reflecting an opportunity to infuse storytelling into otherwise mundane moments.
Paranormal Marketing Activity
Paranormal Activity used a smart rollout strategy and new digital tools to build buzz, leveraging social media to create demand for more screenings in more places.
Maxwell House Rightsizes
There’s power in using recognized trends and data points to reinforce your value prop and the benefits you can deliver to your audience.
Social Listening Done Right
When social listening meets fast execution, even small brands can steal the spotlight.
Mary Kay Gets Real
“Is Mary Kay still around?” The direct-selling skin care and cosmetics marketer, is answering questions like this and more in its new campaign titled “Miss Conceptions.”
The Summer the NFL Turned Pretty
Even if you haven’t seen “The Summer I Turned Pretty,” you may have heard about it if you follow your favorite NFL team on TikTok.
Taylor Swift and the Life of an Announcement
For the announcement of her 12th studio album, Taylor Swift did what no fan thought she would – she went on a podcast. For marketers, the strategy is a reminder that there are other mediums and platforms to share news beyond a traditional press release.
Booth Boots
The limited edition boots are cool, but their real marketing value is in the ability for both brands to reach new audiences.
Marketing Scarcity – Middle Child and the Perfect BLT
For roughly a month every summer, the Philadelphia sandwich shop turns a simple summer sandwich (bacon, lettuce, tomato) into a marketing movement.
Higher Education Executive Thought Leadership
Higher education is a unique space for executive thought leadership. College presidents and deans are reaching a wide audience – they’re showing up for students, alumni, staff, faculty, and entire communities. And they’re doing it in a world where the future of education and work is shifting fast, new technologies are rewriting how we learn, […]
All-Star Promotion and Timing
Conventional wisdom says you only get one swing to make a big splash with an announcement. But big news typically warrants a broader strategy across channels and touchpoints.
Marketing Lessons from Labubu
Labubus have become extremely popular of late – part “it” toy, part status symbol for celebrities and influencers.
Cereal Storytelling
With today’s digital marketing offerings, brands have chances to tell more complex and compelling stories across more channels.
How to Throw a 100th Birthday Party
Instead of letting its 100th birthday float by, the Goodyear Blimp threw what might be the most delightfully offbeat party of the year.
Steve Madden’s Shoes & Strategy
Long-form media opps are powerful when used intentionally. Even behind a paywall, content can break out with the right voice, the right clips and a strategic cross-platform strategy.