Executive social media has become a powerful channel for brands. Learn about a recent success and key insights from the latest Braithwaite Communications ebook.
Unpacking The Tiffany Problem and it’s Lessons for Marketers
Just because something is correct doesn’t make it compelling – or believable.
Dove Takes on AI with Updated Real Beauty Campaign
Every industry will grapple with AI in its own way. Dove’s campaign takes a challenge and turns it into an opportunity to own a position and stand out from the competition.
E-book: Executive Social Media
For executives and c-suite leaders, a robust social media presence is essential. Read our latest ebook for more on how the right leadership strategy on LinkedIn and other social platforms can elevate an organization and a brand.
Coors’ Broken Billboard
When unique campaign opportunities pop up, the key is to creatively come up with an idea that can be executed in time to capitalize on the moment.
Heart Rate Monitors on Olympic Athletes’ Parents
Unique sources of data are more accessible than ever. It just takes a creative marketing application to turn them into an exciting storytelling tool.
The Ben & Jerry’s Flavor Graveyard
Ben & Jerry’s Flavor Graveyard shows how creativity, humor and nostalgia can create lasting customer connections.
Out of Home Goes High Tech
Out-of-home advertising has long been a way to reach audiences where they’re at – but now it’s undergoing a decidedly digital evolution.
The Nonalcoholic Rise of Athletic Brewing
Athletic Brewing brought nonalcoholic beer to the masses by differentiating its product and aligning its values with its target audience.
Olympics Embrace a More-is-More Look
The Olympic Games not only push the limits of athletic prowess but also in design. Since the early 20th century, artists have been commissioned to create posters that promote the Olympic Games as a major sporting and cultural event. These posters capture the “Olympic moment” and reflect the universality of sport through their designs. Traditionally, […]
Erewhon’s Designer Smoothies and the Role of Price in Branding
Would you buy a $19 smoothie? Your offering – and how much what you charge for it — is part of your brand story.
How House of the Dragon Added Fuel to its Marketing Fire
To promote the latest season of House of the Dragon, HBO pulled out all the stops – including a dragon on the Empire State Building and some clever digital assets.
Can You End a Sentence With a Preposition? The Debate Heats Up
From “aint” to emojis, language is constantly evolving. But what does ending a sentence with a preposition do your message?
The Power of Absolut’s Evolving LGBTQ+ Marketing Efforts
Absolut has become an icon in the LGBTQ+ marketing space, in large part because it has evolved its campaigns to reflect a changing society and its changing brand.
Smart Marketing Makes Uncrustables Unstoppable
Smuckers has taken smart marketing steps to expand Uncrustables’ popularity beyond elementary school cafeterias.
How Duolingo Uses ‘Unhinged Content’ on Social Media to Gain Exposure
Duo the Owl is quite the online celebrity with 11.8M followers on TikTok.
Apple Ad Suffers a Crushing Blow
A recent Apple ad is supposed to showcase all the ways the iPad supports and replaces traditional creative tools. But viewers didn’t see it that way.
How the Marketing for Jaws Invented the Summer Blockbuster
Today, the success of Jaws seems like a foregone conclusion. But the promotional effort around the movie was the largest in the studio’s history.