While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
Use this checklist to make sure your landing page is optimized to drive conversions and serve as a powerful lead-gen tool.
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
The Post Office believes in Santa Claus. But that wasn’t always the case.
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
The octothorpe has come a long way and offers powerful lessons in the role customers play in defining how your product gets used.
Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.
Measuring the impact of political yard signs starts with understanding what they’re designed to do in the first place.
Trick or Treat for UNICEF is going all-virtual this year, continuing a 70-year campaign to connect UNICEF’s mission with a beloved annual tradition.
In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
Mailchimp’s new streaming platform of shows, podcasts and documentaries demonstrates that B2B content can be fun — and actually worth seeking out.
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Kraft’s recent push for parents to serve Mac & Cheese at breakfast shows how the right survey question can create a powerful and relevant news hook.
Google’s overlapping video conferencing tools show just how significant better branding can be in showing users how to use specific products.
Kevin Macdonald’s “Life in a Day” offers an important reminder for B2B brands. There’s the power in stories that make room for more voices.
King Arthur Baking Company’s recent rebrand and customer service efforts have shown that during a pandemic, its ingredients and its story are essential.
TED’s first virtual conference has lessons worth spreading for brands looking to make a remote connection.