Not every brand needs a jingle to reach its audience. But make sure your marketing efforts are focused on making it easy for customers to find you, especially when they’re ready to buy.
Restaurants are embracing QR codes to let diners access menus on their phones. It’s an exercise in balancing customer experience and marketing efforts.
You can draw a direct line from the ancient cave paintings of the Iberian Peninsula dating back 64,000 years to the smiley face you used in your last text message.
Sometimes it takes more than having the highest-performing product or service on the market to get the attention of your key stakeholders.
On this episode of “Wrong Story Short,” Braithwaite team members discuss what some brands get wrong about what their audience wants.
More and more communications teams are turning to data analytics to maximize their marketing impact.
You don’t have to wait until your 100th anniversary – or even your first anniversary – to create a meaningful news hook for an updated message or a new campaign.
As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
The differences in GPS app estimates and arrival times are heavily informed by the business and revenue strategies behind each offering.
Harvey Balls are a useful tool to lend a little analytical insight to qualitative information. Where’d that unique name come from?
The origins of the Acme company in countless Looney Tunes cartoons has lessons for SEO and branding that stands apart.
Choosing a default font is the ultimate exercise in pragmatic design. Microsoft is taking the right steps to test new fonts and solicit public feedback.
Elvis Presley influenced countless teenagers to get the polio vaccine. That’s a lesson in the power of influencers to inspire a little more action.
Brands like Peacock, Crackle and Pluto TV are offering linear programming and commercials, proving the enduring value of some tried and true marketing tactics.
Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.
With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.
There’s ample evidence that Nessie is more PR than plesiosaur.