Heinz created a marketing campaign to tackle the grave injustice that is 10 hot dogs, 8 buns.
Today, executives play a critical role in an organization’s social media strategy – especially in the B2B space.
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?
The next time you find a GIF that says it better than you could have said it yourself, thank Stephen Wilhite.
For companies like Netflix and HBO, the miniseries has strategic business benefits — and good takeaways for content marketing efforts as well.
Short on delivery drivers, Domino’s came up with a clever way to communicate with customers with a better context.
For just a moment during Super Bowl 56, the sta faded away – replaced by a slow moving, colorful QR code.
LEGO gives its customer service teams a lot of leeway to follow their own blueprint with each customer interaction – provided they stick to the FRKE principle.
Like any marketing initiative, the answer lies in the metrics.
You don’t have to have a retro product to tap into nostalgia marketing. All you need is something familiar and comforting to your audience that can be used in new ways to deliver value.
All of the sudden, everyone’s talking about Wordle. Here are three elements at the HEART of its success.
Philadelphia Cream Cheese turned a holiday shortfall into a marketing gift with a story worth schmearing.
How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]
20 years ago, the Pumpkin Spice Latte almost missed its shot.
Mark Zuckerberg recently announced Meta would become Facebook’s parent company. Why was there a bottle of BBQ sauce behind him?
In a genius content marketing move, researchers at the Science of Scare Project have broken down the scariest movies ever – according to science.