In most campaigns, maximizing exposure is the marketing standard. But that doesn’t mean you can’t step outside that playbook to reach audiences on different channels or build excitement.
Marketing ‘Down the Shore’
Every audience has its “down the shore.” It can be industry jargon, an acronym, or a nickname. Getting those terms right signals credibility.
Spencer’s and Marketing Novelty
While many mall storefronts have struggled, Spencer’s is actually moving into a larger space at a South Jersey mall.
Marketing Play-Doh for Grown Ups
Hasbro is undergoing a companywide push in recent years to increase the average age of its consumers with a dedicated focus on “kidults.”
Bean Soup Theory
Bean soup theory has become a catch-all phrase for the idea that audiences today expect incredibly tailored content just for them – whether they’re the target audience or not.
Goalkeeping Branding at the World Cup
FIFA, the international governing body for association football and the host of the 2026 World Cup, has strict branding rules that it enforces during the 39-day tournament.
Milkshake Marketing
The McDonald’s milkshake mystery has become the defining example of Clay Christensen’s “Jobs to be Done” theory.
Marketing Takeaways from Commencement Speeches
As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
Ted Turner’s Media Legacy and Inventing 24-hour News
With CNN, Turner created a new reality for broadcast news – global and always-on.
What Does the Zeigarnik Effect Mean for Marketing?
The Zeigarnik effect suggests that people remember unfinished or uninterrupted tasks better than completed ones.
When Pitching New Ideas, Name Everything
Like it or not, once something gets an unofficial name, that’s how it’s referred to going forward.
Artemis II’s Moonshot
The Artemis missions show how to position an overarching initiative while highlighting key achievements and milestones – each more awe-inspiring than the last.
Emailing Costco’s CEO
Costco CEO Ron Vachris has earned a reputation for responding directly to customer emails he receives.
A Lackluster Burger Bite
The taste-test showdown reinforces how important authenticity is in marketing efforts – especially on social media.
Marketing for One
The rise in unaccompanied activities is a good reminder to think about who is influencing decisions around your product or offering – if there’s anyone at all.
How IKEA’s Marketing Team Capitalized on Punch the Monkey
Punch the monkey gave IKEA a marketing moment.
YouTube in a Museum
A new exhibit at London’s Victoria and Albert Museum showcases the first-ever video posted on YouTube in 2005.
Marketing Valentine’s Day Cards
Valentine’s Day has evolved over the centuries, reflecting shifting perspectives and priorities of the societies that celebrate it.