A Customer Connection with Deep Roots
Olivia’s Organics has a long history of growing fresh, high-quality greens destined family dinner tables around the country. It’s reputation as a wholesaler is second-to-none, and it sells its organic produce in some of the biggest grocery retailers in the country under its own brand and as a white-labeled product.
Olivia’s mission of celebrating family and all things fresh and organic was ready for a whole new audience.
Serving a Meaningful New Audience
We extended that reputation from Olivia’s market customers to end consumers. We developed a three-pronged marketing approach and consumer-awareness campaign focused on creating brand advocates and planting the Olivia’s name among an audience already devoted to healthy, fresh and organic living.
New Channels Connect a Brand to an Established Audience
The marketing campaign includes three distinct elements:
A bi-weekly newsletter offering recipes, healthy tips, fresh ways to give back and customer and influencer spotlights to thousands of engaged subscribers.
A positive, community-focused social media presence sharing amazing recipe photos and Olivia’s presence in the community.
A consistent showing from the Olivia’s team at local festivals, organic food expos, volunteer opportunities and neighborhood celebrations.
The Main Course
Customers and Consumers Know Olivia’s By Name
Olivia’s is now beloved by grocery store buyers and family shoppers alike. It’s reputation with its audiences and in its community has blossomed. Consumers seek out Olivia’s in the produce section, online and on social media for its fresh perspective and family-driven approach.
of newsletter subscribers
of engaging community events
of social engagements on Instagram