Our Work With Project Home – Braithwaite Communications

The Appraisal

A Proven Approach that’s Saving Lives

Project HOME is one of the most effective and well-respected nonprofits in the nation tackling the homelessness crisis. Its proven approach and results attracted the attention and generosity of some of the most influential philanthropists in Philadelphia and beyond. Even Ellen is a fan.

Brand Rename, Brand Story, Openings, Events, Talking Points, Media Placements, Collateral, Annual Reports

Nonprofit Marketing

The Offer

Amplifying the Message and its Impact

We took Project HOME’s initiative to end and prevent chronic street homelessness in Philly and formalized it into a national model that could be replicated — and reported on. Using demographic and trend research, we developed a powerful brand story. A new name, new logo and powerful new descriptor.

The Property

Formalizing and Sustaining an Approach

We made MPOWER real by creating a signature graphic model that illustrates MPOWER’s role as an impact multiplier for Project HOME’s important work and mission. Whenever Project HOME launches a new residence or a new initiative in the fight against chronic street homelessness, MPOWER’s message is front and center, instilling confidence and commitment to the cause. Philanthropists, corporate partners and other stakeholders who expect powerful results are engaged and excited through smart visuals, compelling stats and tight messaging in annual reports and ongoing messaging and communications.

The Closing

A Model that Moves the Needle

After several high-profile openings and groundbreakings offering services to hundreds of individuals, MPOWER is an established and recognized model. It’s the new standard for leveraging public programs and private philanthropy to multiply impact. Donors are eager to join the partnership, and other organizations are eager to replicate its approach.