Braithwaite Communications

Story-Driven Philadelphia Marketing Agency

Project HOME

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Project HOME is one of the most effective and well-respected nonprofits in the nation tackling the homelessness crisis. Its proven approach and results attracted the attention and generosity of some of the most influential philanthropists in Philadelphia and beyond. Even Bon Jovi is a fan.
+The Whole Story

Project HOME

Building a New Brand Identity

Project Home Photography

“Project HOME and Sister Mary have some of the best communications instincts in the nonprofit space and beyond. Our efforts to amplify their message have been tremendously rewarding on a professional and personal level.”

Sarah Promisloff Ross
Vice President, Braithwaite Communications

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Project HOME is one of the most effective and well-respected nonprofits in the nation tackling the homelessness crisis. Its proven approach and results attracted the attention and generosity of some of the most influential philanthropists in Philadelphia and beyond. Even Bon Jovi is a fan.
×The Whole Story

Services

Brand Rename
Brand Story
Openings
Events
Talking Points
Media Placements
Collateral
Annual Reports

Amplifying the Message and its Impact

We took Project HOME’s initiative to end and prevent chronic street homelessness in Philly and worked with the organization to formalize it into a national model that could be replicated — and reported on. Using demographic and trend research, we developed a powerful brand story, a new name, new logo and powerful new descriptor. 

Formalizing and Sustaining an Approach

We made MPOWER real by creating a signature graphic model that illustrates its role as an impact multiplier for Project HOME’s important work and mission. Whenever Project HOME launches a new residence or a new initiative in the fight against chronic street homelessness, MPOWER’s message is front and center, instilling confidence and commitment to the cause. Philanthropists, corporate partners and other stakeholders who expect powerful results are engaged and excited through smart visuals, compelling stats and tight messaging in annual reports and ongoing messaging and communications. 

A Model that Makes a Difference

After several high-profile openings and groundbreakings offering services to hundreds of individuals, MPOWER is an established and recognized model. It’s the new standard for leveraging public programs and private philanthropy to multiply impact. Donors are eager to join the partnership, and other organizations are eager to replicate its approach.