Wawa

December 11, 2019 by

Wawa is a lot more than a convenience store. It’s a beloved brand that earns its place at the heart of every community it serves. We’ve supported Wawa’s efforts to expand geographically and in the hearts and minds of customers and associates through nearly 30 years of partnership.

+The Whole Story

“When you define your values and align your internal and external cultures, a powerful transformation takes place. Your stakeholders and audiences start to overlap. All of a sudden, your company leadership, your employees and your customers are all speaking the same language. It’s been one of the true pleasures of my career to help Wawa shape and share its values over the last two decades.”

Sarah Promisloff Ross, Executive Vice President

×The Whole Story

Services

Branding
Content Marketing
PR
Internal Comms
Digital and Social
Landmark Promotions
Annual Celebrations
Product Announcements
Store Openings
Press Releases
Event Planning and Support
Event Coverage
Media Relations

By the Numbers

100+ Cover Stories
300+ National Stories
500+ Media Interviews
2500+ Press Releases
250+ Grand Openings
Billion+ News Impressions
1000+ Internal Communication Initiatives Developed

We are Wawa’s Longtime PR Partner

We support Wawa on all its PR needs, from store openings, product launches and big-time events to all kinds of inbound requests from local and national outlets. Our smart pitches and deep media relationships allow us to tell Wawa’s story in new ways and with new audiences while constantly reinforcing the brand love that makes Wawa so special.

Consistent Coverage in New and Existing Markets

We were pivotal in Wawa’s expansion across the Northeast and its first expansion south, helping to engineer and promote the company’s launch into Florida, DC and Northern Virginia. Today, we’ve formalized an approach that has supported Wawa’s move into new and adjacent communities, including North Carolina, Alabama, Georgia, Ohio, Indiana, Kentucky and Tennessee.

We’re way beyond press releases. Long before Wawa opens its doors in a new community, we help to open hearts and minds through a seven-layer promotion strategy that we’ve developed to foster community involvement and build consistent media interest well before doors open. With this wind-up, a humble store opening brings an average of three local news crews and generates a dozen articles before, during and after customers first arrive in store.

Fostering Brand Love with Internal Engagement

Wawa’s value and culture needs to travel everywhere the company does. We utilize proven internal engagement tactics and programs to reach current and new associates and find refreshing new ways to celebrate these incredible individuals who bring magic to work every day.

We infuse this same level of commitment into supporting Wawa’s Executive Office and
employee-focused departments. For nearly two decades, we’ve done branding, event
planning and large communication campaigns to support initiatives like:

The Big Six Values Program
A story-sharing program based on peer-to-peer recognition

Wawa’s Internal Care Department
A team entirely dedicated to providing support for Wawa associates in times of crisis and celebration

The Associates In Need Fund
An associate-funded and managed 501(c)(3) organization supporting Wawa associates when they need it most

Culture as a Marketing Cornerstone

Today, culture is Wawa’s competitive advantage. It’s baked into every Sizzli served, every gallon of gas pumped. People wish more businesses worked like Wawa, and they rejoice when Wawa joins their communities.

It’s become a go-to media stop to get the pulse of the community during snowstorms, sporting events and when major news breaks.