Show Your Work on Social Media (and Beyond)

“People love to read about work. God knows why, but they do.” – Stephen King

People love to watch it, too.

These days, many of our social media feeds are filled with people making donuts, pressure washing, maintaining pools, and even making sales calls.

These accounts are growing their followers – and their businesses – by filming their day-to-day work activities.

These people get paid to do these jobs. Why are we watching for free?

Business strategists might call it “operational transparency.” Audiences call it good content.

Work, Your Magic

Showing how work gets done (and gets done well) is compelling for current and would-be customers. Demonstrating how your organization does what it does can help justify a price point, highlight a differentiator, or showcase company culture.

For certain industries, social media is a natural place to show that work.

But organizations in every industry have a chance to give audiences a closer look at what they do and how they do it.

Instead of pitching the success of a new initiative, invite journalists to see it in action. In addition to sharing polished collateral at a tradeshow, do a live demo.

For many brands, case studies are a good place to start integrating the approach. Detail the results and the numbers that support them. But don’t overlook the process. What did the work entail? Where were the missteps? What was the ultimate secret to success?