But by touting the benefits to all who celebrate Taco Tuesday, Taco Bell made legal action more palatable.
Dunkaroos Make a Comeback
Any product launch (or relaunch) strategy should start with audience research. Just ask Dunkaroos.
Marketing a Milestone
Savvy marketers know that you don’t have to wait for an anniversary to use milestones as a marketing lever.
Branding Regular Beer
Marketing (and copywriting) isn’t always about doing more. Sometimes, a brand that can pull off “regular” will resonate with audiences in a really satisfying way.
How do You Change an Audience’s Mind?
There’s a stereotype about people who chew gum. Beldent set about changing it through a creative marketing campaign.
What Social Platforms Should You Be On?
It’s worth adding a section to your social media playbook that includes a framework for evaluating the risks of joining or leaving a specific platform and keeping up with new developments.
Peloton has ridden out the pandemic and what came after by creating repeat customers and solving a problem for folks who are passionate about exercise.
Pepsi’s New Logo
No rebrand happens in a vacuum. Pepsi’s updated logo offers valuable lesson on how the rationale behind a rebrand can influence its reception.
Feature: Philadelphia Inquirer Article on Philly’s Water Crisis
Founder and CEO Hugh Braithwaite recently shared crisis communications insights with The Philadelphia Inquirer after the city’s lackluster response to a chemical leak that threatened the safety of Philly’s water supply.
Is Your Brand Ready for its Cinderella Moment?
Gonzaga has successfully translated its March Madness success into increased exposure and success in reaching and recruiting prospects.
What is Cunningham’s Law? (Wrong Answers Only)
We’d rather correct someone than answer their question. This phenomenon is known as “Cunningham’s Law.”
The Rise of Stanley Tumblers
How the trendiest drink vessel went from camping and construction crowds to 184 million views on TikTok.
The Oscars in Crisis
The Oscars announced it would hire a crisis team for this year’s ceremony.
Lessons from the Highway Style Guide
The Federal Highway Administration’s style guide has important takeaways for brands seeking to create consistency across materials and put a set of rules in place.
Candy Hearts Tell a Story
Candy hearts may be “life’s original DM,” but makers have had to update the classic phrases to stay relevant and romantic.
Building A Big Game Narrative
Marketing and comms are about finding storylines and anecdotes that compel people to take action – whether that’s buying a new product or tuning into the Super Bowl.
Hiring During Burrito Season
Chipotle’s hiring push is a smart move that takes a page from the content marketing playbook and applies it to recruiting.
The Philadelphia Eagles and Underdog Marketing
Philly’s never happier than when it’s proving people wrong.