Public Relations & Crisis – Braithwaite Communications

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Wrong Story Short

What Does the Zeigarnik Effect Mean for Marketing?

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

The Zeigarnik effect suggests that people remember unfinished or uninterrupted tasks better than completed ones.

When Pitching New Ideas, Name Everything

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Like it or not, once something gets an unofficial name, that’s how it’s referred to going forward.

How NASA’s Marketing Strategy Got Us to the Moon

Content Marketing, Public Relations & Crisis

Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.

Artemis II’s Moonshot

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

The Artemis missions show how to position an overarching initiative while highlighting key achievements and milestones – each more awe-inspiring than the last.

Emailing Costco’s CEO

Digital & Social Media, Public Relations & Crisis

Costco CEO Ron Vachris has earned a reputation for responding directly to customer emails he receives.

A Lackluster Burger Bite

Digital & Social Media, Public Relations & Crisis

The taste-test showdown reinforces how important authenticity is in marketing efforts – especially on social media.

Marketing for One

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

The rise in unaccompanied activities is a good reminder to think about who is influencing decisions around your product or offering – if there’s anyone at all.

How IKEA’s Marketing Team Capitalized on Punch the Monkey

Digital & Social Media, Public Relations & Crisis

Punch the monkey gave IKEA a marketing moment.

Marketing Valentine’s Day Cards

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Valentine’s Day has evolved over the centuries, reflecting shifting perspectives and priorities of the societies that celebrate it.

Rancho Gordo and the Value Prop of Beans

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Shifting audience preferences can present opportunities in marketing efforts. Make sure those changes don’t come at the expense of your central value prop and what customers expect from you.

The Story of a Snowstorm

Content Marketing, Digital & Social Media, Public Relations & Crisis

Like all communications, weather forecasters are tasked with conveying the most accurate and impactful information to the most people at the right time.

Communications Lessons from Retiring the MetroCard

Branding & Graphic Design, Digital & Social Media, Internal Communications, Public Relations & Crisis

The longtime New York City transit fare card was officially retired at the end of 2025.

Garmin Locates an Audience

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Understand your target audience and who you are going after. Your competition might not exist today, but it’s likely right on your heels.

Best of 2025

Branding & Graphic Design, Content Marketing, Digital & Social Media, Internal Communications, Public Relations & Crisis

As 2025 comes to an end, we’re looking back at the top #LongStoryShort newsletters of the year. Thanks for reading, and happy holidays from the Braithwaite team!