Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Marketing is the secret ingredient in successful cake mixes — but not for the reason many people think.
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.
With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.
There’s ample evidence that Nessie is more PR than plesiosaur.
The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.
Oatly’s rise in popularity was driven by marketing tactics focused on a different audience.
Aunt Jemima is now the Pearl Milling Company. The rebrand has useful lessons for companies updating how they present their offerings.
Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.
Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.
While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
The Post Office believes in Santa Claus. But that wasn’t always the case.
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.