On our latest episode of “Wrong Story Short,” we explore the topic of sustainability and how companies can better represent themselves.
Despite having a larger, better-tasting burger, A&W failed to account for the way consumers would interpret their sales messages.
Good marketing efforts take more than clever slogans and celebrity faces. Understand who your audience is and give them a clear call to action to make a greater impact.
Not every brand needs a jingle to reach its audience. But make sure your marketing efforts are focused on making it easy for customers to find you, especially when they’re ready to buy.
On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Jason Rocker and Alessia Brunori discuss content marketing and the positive impact a community-oriented marketing campaign can produce.
Sometimes it takes more than having the highest-performing product or service on the market to get the attention of your key stakeholders.
On this episode of “Wrong Story Short,” Braithwaite team members discuss what some brands get wrong about what their audience wants.
More and more communications teams are turning to data analytics to maximize their marketing impact.
As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
It took a PR pro to make Mother’s Day happen. And it happened right here in Philly.
Brands like Peacock, Crackle and Pluto TV are offering linear programming and commercials, proving the enduring value of some tried and true marketing tactics.
With a new kind of seatbelt, Volvo had the long-term vision to create a story and reputation that would last decades.
Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Marketing is the secret ingredient in successful cake mixes — but not for the reason many people think.
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.
With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.
There’s ample evidence that Nessie is more PR than plesiosaur.
The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.