Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.
On Feb. 1, 2003, NASA’s Space Shuttle Columbia disintegrated as it reentered Earth’s atmosphere, killing all seven crew members aboard. Investigators attributed the tragedy, in part, to a surprising culprit – a poorly designed PowerPoint slide.
ESPN’s new docuseries showcases the power of connecting your offering to the right industry players.
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
The challenges and hardships from the coronavirus are unprecedented. But throughout history, recessions and sea changes have proven to be breeding grounds for innovation.
Candy Land was created and marketed to solve similar challenges to what many parents are facing today.
As Netflix viewership data shows, statistics are an opportunity to tell a story.
As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.
Amid unprecedented uncertainty, brands coming up with ways to combat COVID-19 and generate some positive media buzz.
Social distancing is a new term to most people, and many didn’t know how to interpret it. Stay Home, on the other hand, offers a clear directive and a compelling call to action.
As companies and employees adjust to a new reality of remote working, one brand is way ahead of the game.
People don’t always respond to statistics or well-reasoned recommendations. It takes a compelling story or a clear graphic to spur them to take action.
Corona’s marketing team is fighting faulty survey data and misleading headlines with hard sales numbers and a little bit of trust in their customer base.
Upgrades should be a marketing opportunity. But as Sonos recently learned, there are pitfalls to evolving your offering at the expense of existing products.
Any good crisis response plan demands closely monitoring the story for new information or changes in the narrative and anticipating how you’ll need to adjust your message.
Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.