As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
Ted Turner’s Media Legacy and Inventing 24-hour News
With CNN, Turner created a new reality for broadcast news – global and always-on.
Marketing 10,000 Steps
10,000 steps has become shorthand for hitting your fitness goals for the day. But the number was actually a marketing tactic created more than 60 years ago.
What Does the Zeigarnik Effect Mean for Marketing?
The Zeigarnik effect suggests that people remember unfinished or uninterrupted tasks better than completed ones.
When Pitching New Ideas, Name Everything
Like it or not, once something gets an unofficial name, that’s how it’s referred to going forward.
How NASA’s Marketing Strategy Got Us to the Moon
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.
Artemis II’s Moonshot
The Artemis missions show how to position an overarching initiative while highlighting key achievements and milestones – each more awe-inspiring than the last.
Emailing Costco’s CEO
Costco CEO Ron Vachris has earned a reputation for responding directly to customer emails he receives.
A Lackluster Burger Bite
The taste-test showdown reinforces how important authenticity is in marketing efforts – especially on social media.
Marketing for One
The rise in unaccompanied activities is a good reminder to think about who is influencing decisions around your product or offering – if there’s anyone at all.
How IKEA’s Marketing Team Capitalized on Punch the Monkey
Punch the monkey gave IKEA a marketing moment.
Marketing Valentine’s Day Cards
Valentine’s Day has evolved over the centuries, reflecting shifting perspectives and priorities of the societies that celebrate it.
Rancho Gordo and the Value Prop of Beans
Shifting audience preferences can present opportunities in marketing efforts. Make sure those changes don’t come at the expense of your central value prop and what customers expect from you.
The Story of a Snowstorm
Like all communications, weather forecasters are tasked with conveying the most accurate and impactful information to the most people at the right time.
Communications Lessons from Retiring the MetroCard
The longtime New York City transit fare card was officially retired at the end of 2025.
Garmin Locates an Audience
Understand your target audience and who you are going after. Your competition might not exist today, but it’s likely right on your heels.
Best of 2025
As 2025 comes to an end, we’re looking back at the top #LongStoryShort newsletters of the year. Thanks for reading, and happy holidays from the Braithwaite team!
Color(s) of the Year
Picks for 2026 color of the year reveal as much about the brands promoting them as the color trends and design landscape.