Believe it or not, President Trump is not the first president to contract the virus responsible for a global pandemic.
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
The first-ever televised debate between JFK and Richard Nixon is a crash course in media training.
Meet Edward Bernays — the man responsible for your bacon egg and cheese.
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.
On Feb. 1, 2003, NASA’s Space Shuttle Columbia disintegrated as it reentered Earth’s atmosphere, killing all seven crew members aboard. Investigators attributed the tragedy, in part, to a surprising culprit – a poorly designed PowerPoint slide.
ESPN’s new docuseries showcases the power of connecting your offering to the right industry players.
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
The challenges and hardships from the coronavirus are unprecedented. But throughout history, recessions and sea changes have proven to be breeding grounds for innovation.
Candy Land was created and marketed to solve similar challenges to what many parents are facing today.
As Netflix viewership data shows, statistics are an opportunity to tell a story.
As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.
Amid unprecedented uncertainty, brands coming up with ways to combat COVID-19 and generate some positive media buzz.