While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
The Post Office believes in Santa Claus. But that wasn’t always the case.
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.
Believe it or not, President Trump is not the first president to contract the virus responsible for a global pandemic.
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”
The first-ever televised debate between JFK and Richard Nixon is a crash course in media training.
Meet Edward Bernays — the man responsible for your bacon egg and cheese.
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.
On Feb. 1, 2003, NASA’s Space Shuttle Columbia disintegrated as it reentered Earth’s atmosphere, killing all seven crew members aboard. Investigators attributed the tragedy, in part, to a surprising culprit – a poorly designed PowerPoint slide.
ESPN’s new docuseries showcases the power of connecting your offering to the right industry players.