Our Work With Wescott – Braithwaite Communications

The Assets

Wealth Management that Enriches Lives

Wescott Financial Advisory always stood out in a crowded field of competitors for its real-world approach to wealth management advice. Clients rely on Wescott to turn portfolio management into personal fulfillment.

Brand Story, Blog Posts, E-Books, Social Media Quizzes, Social Media Ads, Media Placements, Website, Google Adwords

Financial Services Marketing

The Investment

Formalizing an Investment in Life-Minded Wealth

We turned that competitive edge into a formalized and full-blown differentiator.

We created Life-Minded Wealth — a proprietary brand model that defined the firm’s offering and distinguished it from others offering similar services with more shortsighted returns. Life-Minded Wealth offers a refreshingly real-world approach — we integrate financial expertise with life expertise into a single advisory service. At Wescott, you are more than just a number.

Wescott Life-Minded Wealth™ Planning Guide

Wescott Life-Minded Wealth™ Truism Posters

“Life-minded Wealth is the story Wescott needs to differentiate its services and resonate with a very specific audience. Thanks to smart content and consistent media coverage, it reaches a key audience with compelling messaging to generate meaningful new business opportunities.”

Alex Dalgliesh
Vice President, Braithwaite Communications

The Allocation

Delivering a Return on Content

Life-Minded Wealth serves as Wescott’s visual and philosophical identity for a comprehensive marketing undertaking anchored by smart content marketing, signature graphics and tactical PR resulting in regular national media placements.

That unique and creative content realizes additional returns and diversification by leveraging its use on social media channels, in interactive website resources, as long-form lead-gen tools and in low-cost, hyper-targeted paid social ad campaigns. The content hits the right tone on the right channels to create a steady stream of engagement.