Let’s face it.
For too long, firms have relied on a static list of features and benefits to magically motivate busy audiences to suddenly pay attention, ignore their fear of change and sign up for their offer.
Spoiler Alert
It doesn’t work. Turns out people don’t want to be messaged. They want to be moved. What works is a brand story – a cohesive compelling narrative, with the customer playing the hero.
Brand stories tap deeply into the interests and issues of your audience, fusing facts with feelings. They do the hard work, reframing how your audiences see their world – disarming skepticism, building buy-in, motivating action.
“Effective Marketing is no longer about the things that you make or the services you sell, it’s about the stories you tell.”
Jason Rocker
President, Braithwaite Communications
This isn’t just a hunch. It’s proven science. The human brain is wired for story. Our finely tuned neural networks process, store and share knowledge – in neat narrative structures.
When key messages are crafted into stories, they create ownership— engaging more of the person with more of the message. When people own information, they tend to identify with it, share it and act on it. And isn’t that what you really want your branding efforts to do?
We don’t just polish up logos, or spruce up websites. We move markets and shape mindsets. We unearth smart and strategic stories that help clarify, simplify and amplify your brand’s value.
Our Custom Branding Framework
We’ve developed a powerful framework for successful brand stories.
Our proven process finds the “best truth” of who you are and crafts it into a compelling narrative that creates deep, personal and enduring connections with the people who matter most. Our proprietary model is based on the three elements of effective human persuasion.
Illumination
An insight (new facts or perspective) that reframes the way audiences see their issues – heightening demand, relevance and urgency for your offering.
Differentiation
Your unique approach that more effectively solves your audiences’ issues – expressed with specific tangible proof points.
Invitation
A no-risk or low-risk next step that offers a glimpse of your ultimate value. An easy call to action that lets them further connect with you before they sign-up, join, apply or buy.
Our Brand Story Process
We build this proven format with a proprietary branding experience that brings your unique brand identity to life.
De-thinking, Free-thinking
& Re-Thinking
Our process begins with a group kick-off to align on goals, deliverables and deadlines and walks you through ways to de-think, free-think and re-think your brand story.
Immersive Research
We apply our journalistic skills and do a deep dive into the competition, trending topics, issues and key influencers shaping your market. For deeper insights, we survey key audiences to uncover deeper value prop perceptions, buyer journey pain points and unmet needs.
Unique Story ThinkTank Sessions
Armed with insights, we lead your brand team through an energetic, idea-filled group session, called Story ThinkTank™. We ask pointed questions, play reporter, detective, analyst, skeptic and devil’s advocate to help bring your brand story to life.
Your Brand Story
With your new brand story articulated and approved, we work hand in hand with your team to activate it. From a website launch or content marketing program to a PR campaign or internal engagement push, we’re your partners in bringing your story to life with the audiences and channels that matter most to your business.
Graphic & Digital Design
Supporting our media efforts is our award-winning in-house creative team. Our designers work directly with our content marketer news teams to develop a full arsenal of graphic and digital designs that create a complete and compelling visual identity, bringing messaging and media materials to life.
40%
Of brain nerves are connected to the retina
90%
Of everything that comes to our mind is given by visual stimuli
65%
Of the population are visual learners
Deliverables & Applications
Full rebrands
Logos
Style guides
Designed articles, ebooks and white papers
Social media graphics
Infographics
Annual reports
Sales collateral
Web design
Landing pages
Animations
Videos
Email templates
Illustration
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