While battles between competitors are typically best avoided entirely, Spotify’s microsite calling out Apple highlights the power of positioning and controlling the narrative.
How Octavius Updated His Brand After the Ides of March
When Octavius changed his name to Augustus, the rebrand sent a powerful message about how he planned to rule the Roman Empire.
Retiring the Opportunity Rover Reveals NASA’s Marketing Chops
The worldwide show of love and support for the Mars Opportunity Rover highlights the benefits of the long-term approach to NASA’s marketing strategy.
Why Netflix Spent $25 million on its Roma Oscars Campaign
Netflix’s $25 million Oscar campaign for its film Roma shows how even great brands have to work to stand out for industry awards.
The Marketing Lesson Behind ‘Dewey Defeats Truman’
The “Dewey Defeats Truman” headline is perhaps the most well-known newspaper screw up of all time. But its real marketing lesson is about how (and when) brands talk to their audiences.
14 Ways to Make the Most of Your Marketing Internship
An unfulfilling internship can be just as much your fault as the company that hired you.
Competing Docs Offer 3 Fyre Festival Marketing Lessons
The Fyre Festival was supposed to offer the ultimate escape — a private island getaway of luxury and indulgence. It’s now known as a prime example of over-the-top marketing gone awry.
Tide Washed Away a Crisis with a House of Brands Marketing Structure
You don’t have to be a multi-industry conglomerate to benefit from building a game plan for how your products and services interact.
What Would You Do With a Super Bowl Ad?
What if you had a Super Bowl commercial? If you had one minute in front of millions of potential customers and prospects, how would you spend it?
New Gillette Ad Stirs Controversy While Boosting Brand Purpose
When Gillette released a new ad condemning toxic masculinity, the brand knew it was igniting controversy. But its ultimate goal is something deeper.
How Mastercard Keeps Its Brand Fresh and Current
With a loyal customer base and a global name, Mastercard’s choice to update its logo keeps it fresh and relevant for the digital age.
How Pedialyte’s Marketing Grew Up
The drink has now become a hangover cure for college students.
Remember Book It!? Behind Pizza Hut’s Campaign Focused on Kids and Reading
The story behind Pizza Hut’s Book It! campaign and how the brand used one executive’s passion to create a lasting marketing tool rooted in nostalgia.
Everybody Knows ‘Got Milk?’ — Does that Make it Successful?
The Got Milk? campaign was a runaway success by every measure – except the one that actually matters. It didn’t drive people to drink more milk.
How Campbell’s Conquered Holiday Marketing with Green Bean Casserole
Campbell’s can attribute the staying power of green bean casserole at Thanksgiving to a few key holiday marketing ingredients: consistency, simplicity and just a dash of nostalgia.
MoviePass Tries to Win Back Customers with Cute Puppies
The MoviePass marketing team violated fundamental rules around delivering bad news to customers when it hid behind a cute puppy picture in a recent email.
Why Denver Airport’s Marketing Embraces Conspiracy Theories
How do you make an airport renovation announcement exciting and newsworthy? You start talking about lizard people and Illuminati overlords.
3 Ways Marketing Departments Can Supercharge the Impact of Their Interns
A good internship can inspire students and kick-start a lifelong passion for marketing.