An unfulfilling internship can be just as much your fault as the company that hired you.
Competing Docs Offer 3 Fyre Festival Marketing Lessons
The Fyre Festival was supposed to offer the ultimate escape — a private island getaway of luxury and indulgence. It’s now known as a prime example of over-the-top marketing gone awry.
Tide Washed Away a Crisis with a House of Brands Marketing Structure
You don’t have to be a multi-industry conglomerate to benefit from building a game plan for how your products and services interact.
What Would You Do With a Super Bowl Ad?
What if you had a Super Bowl commercial? If you had one minute in front of millions of potential customers and prospects, how would you spend it?
New Gillette Ad Stirs Controversy While Boosting Brand Purpose
When Gillette released a new ad condemning toxic masculinity, the brand knew it was igniting controversy. But its ultimate goal is something deeper.
How Mastercard Keeps Its Brand Fresh and Current
With a loyal customer base and a global name, Mastercard’s choice to update its logo keeps it fresh and relevant for the digital age.
How Pedialyte’s Marketing Grew Up
The drink has now become a hangover cure for college students.
Remember Book It!? Behind Pizza Hut’s Campaign Focused on Kids and Reading
The story behind Pizza Hut’s Book It! campaign and how the brand used one executive’s passion to create a lasting marketing tool rooted in nostalgia.
Everybody Knows ‘Got Milk?’ — Does that Make it Successful?
The Got Milk? campaign was a runaway success by every measure – except the one that actually matters. It didn’t drive people to drink more milk.
How Campbell’s Conquered Holiday Marketing with Green Bean Casserole
Campbell’s can attribute the staying power of green bean casserole at Thanksgiving to a few key holiday marketing ingredients: consistency, simplicity and just a dash of nostalgia.
MoviePass Tries to Win Back Customers with Cute Puppies
The MoviePass marketing team violated fundamental rules around delivering bad news to customers when it hid behind a cute puppy picture in a recent email.
Why Denver Airport’s Marketing Embraces Conspiracy Theories
How do you make an airport renovation announcement exciting and newsworthy? You start talking about lizard people and Illuminati overlords.
3 Ways Marketing Departments Can Supercharge the Impact of Their Interns
A good internship can inspire students and kick-start a lifelong passion for marketing.
The Myth and the Marketing Lesson Behind The Infamous War of the Worlds Radio Broadcast
Reports of mass panic in the streets following the 1938 War of the Worlds radio broadcast had more to do with warring media outlets than Martian invaders.
Wrong Story Short: Running a Trade Show Booth
On this episode of “Wrong Story Short,” the Braithwaite team tackles the wrong ways to run a trade show booth.
How Guinness Book of World Records Makes Other Brands More Newsworthy
When Guinness Book of World Records wanted to reach new customers, it stuck to its brand promise and helped other companies make their stories more newsworthy.
What is Newsjacking? 3 Best Practices for B2B Marketers
While some people may not recognize the name, newsjacking is an established marketing tool. Here’s how B2B marketers can make the most of it.
How PETA Used Newsjacking to Connect its Message to A Star is Born
People for the Ethical Treatment of Animals (PETA) awarded Bradley Cooper its prestigious Compassion in Film Award. If you haven’t heard of the award, there’s a good reason why – PETA just created it.