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Wrong Story Short

The Fake Company Everyone’s Heard Of

Branding & Graphic Design, Digital & Social Media

The origins of the Acme company in countless Looney Tunes cartoons has lessons for SEO and branding that stands apart.

Last Call for Calibri - Microsoft to Update Default Font

Last Call for Calibri – Microsoft Updates its Default Font

Branding & Graphic Design, Digital & Social Media

Choosing a default font is the ultimate exercise in pragmatic design. Microsoft is taking the right steps to test new fonts and solicit public feedback.

COVID-19 Communications Lessons from When Elvis Got Vaccinated

COVID-19 Lessons from Elvis’ Polio Vaccine

Branding & Graphic Design, Digital & Social Media

Elvis Presley influenced countless teenagers to get the polio vaccine. That’s a lesson in the power of influencers to inspire a little more action.

Why Streaming Platforms Are Copying Cable

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Brands like Peacock, Crackle and Pluto TV are offering linear programming and commercials, proving the enduring value of some tried and true marketing tactics.

Apple’s ‘I’m a Mac’ Guy Switches Sides

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.

Is Your Brand a Tenet or a James Bond?

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.

How COVID-19 Changed Girl Scout Cookie Marketing

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.

Was the Loch Ness Monster invented by a PR agency?

Digital & Social Media, Public Relations & Crisis

There’s ample evidence that Nessie is more PR than plesiosaur.

Hidden Messages on Mars – NASA’s Marketing Easter Eggs

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.

Marketing Lessons from the Aunt Jemima Rebrand

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Aunt Jemima is now the Pearl Milling Company. The rebrand has useful lessons for companies updating how they present their offerings.

Robinhood’s Full-page Crisis Response

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.

Why Advertisers are Sitting Out the Super Bowl

Why Some Advertisers are Sitting Out the Super Bowl

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.

Shutterstock’s 2021 Design Trends – Good Content Marketing in Action

Branding & Graphic Design, Content Marketing, Digital & Social Media

Shutterstock’s 2021 Creative Trends report is chock full of design insights. But the true marketing inspiration lies in the report itself.

Better Brainstorming: Finding Good Ideas with a Remote Workforce

Branding & Graphic Design, Content Marketing, Digital & Social Media

Brainstorming isn’t about waiting for inspiration to strike. It’s an active process of uncovering good ideas. And it matters more than ever when teams are working remotely.