More and more communications teams are turning to data analytics to maximize their marketing impact.
Marketing America’s 100th Birthday
You don’t have to wait until your 100th anniversary – or even your first anniversary – to create a meaningful news hook for an updated message or a new campaign.
Marketing Takeaways from Commencement Speeches
As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
The Subtle Marketing in GPS Apps
The differences in GPS app estimates and arrival times are heavily informed by the business and revenue strategies behind each offering.
A Brief History of Harvey Balls
Harvey Balls are a useful tool to lend a little analytical insight to qualitative information. Where’d that unique name come from?
The Fake Company Everyone’s Heard Of
The origins of the Acme company in countless Looney Tunes cartoons has lessons for SEO and branding that stands apart.
Last Call for Calibri – Microsoft Updates its Default Font
Choosing a default font is the ultimate exercise in pragmatic design. Microsoft is taking the right steps to test new fonts and solicit public feedback.
COVID-19 Lessons from Elvis’ Polio Vaccine
Elvis Presley influenced countless teenagers to get the polio vaccine. That’s a lesson in the power of influencers to inspire a little more action.
Why Streaming Platforms Are Copying Cable
Brands like Peacock, Crackle and Pluto TV are offering linear programming and commercials, proving the enduring value of some tried and true marketing tactics.
Apple’s ‘I’m a Mac’ Guy Switches Sides
Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Is Your Brand a Tenet or a James Bond?
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.
How COVID-19 Changed Girl Scout Cookie Marketing
With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.
Was the Loch Ness Monster invented by a PR agency?
There’s ample evidence that Nessie is more PR than plesiosaur.
Hidden Messages on Mars – NASA’s Marketing Easter Eggs
The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.
Marketing Lessons from the Aunt Jemima Rebrand
Aunt Jemima is now the Pearl Milling Company. The rebrand has useful lessons for companies updating how they present their offerings.
Robinhood’s Full-page Crisis Response
Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.
Why Some Advertisers are Sitting Out the Super Bowl
Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.
Shutterstock’s 2021 Design Trends – Good Content Marketing in Action
Shutterstock’s 2021 Creative Trends report is chock full of design insights. But the true marketing inspiration lies in the report itself.