Digital & Social Media – Page 9 – Braithwaite Communications

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How COVID-19 Changed Girl Scout Cookie Marketing

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.

Was the Loch Ness Monster invented by a PR agency?

Digital & Social Media, Public Relations & Crisis

There’s ample evidence that Nessie is more PR than plesiosaur.

Hidden Messages on Mars – NASA’s Marketing Easter Eggs

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.

Marketing Lessons from the Aunt Jemima Rebrand

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Aunt Jemima is now the Pearl Milling Company. The rebrand has useful lessons for companies updating how they present their offerings.

Robinhood’s Full-page Crisis Response

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.

Why Advertisers are Sitting Out the Super Bowl

Why Some Advertisers are Sitting Out the Super Bowl

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.

Shutterstock’s 2021 Design Trends – Good Content Marketing in Action

Branding & Graphic Design, Content Marketing, Digital & Social Media

Shutterstock’s 2021 Creative Trends report is chock full of design insights. But the true marketing inspiration lies in the report itself.

Better Brainstorming: Finding Good Ideas with a Remote Workforce

Branding & Graphic Design, Content Marketing, Digital & Social Media

Brainstorming isn’t about waiting for inspiration to strike. It’s an active process of uncovering good ideas. And it matters more than ever when teams are working remotely.

Pfizer’s New Logo and the Risks and Rewards of a Rebrand

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.

Checklist: Drive Leads with Better Landing Pages

Content Marketing, Digital & Social Media

Use this checklist to make sure your landing page is optimized to drive conversions and serve as a powerful lead-gen tool.

Why Wasabi Oreos Exist

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.

Why the Post Office Delivers Letters to Santa

Digital & Social Media, Internal Communications, Public Relations & Crisis

The Post Office believes in Santa Claus. But that wasn’t always the case.

Spotify Wrapped and the Rise of the Year-end Recap

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.

E-book: Crisis Communications

Content Marketing, Digital & Social Media, Internal Communications, Public Relations & Crisis

In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.