Amid its yearly “Wrapped” campaign, Spotify announced it was laying off 17% of its workforce. While the timing was scrutinized by many, the letter from CEO Daniel Ek is a worthy case study in the art of delivering bad news.
Bezos’ focus on in-depth structured writing has become leadership lore recently amid his claims that Amazon has “outlawed PowerPoint.”
Jim Gardner’s retirement announcement offers apowerful lesson in how to communicate a change — even when audiences might not want to hear it.
The Post Office believes in Santa Claus. But that wasn’t always the case.
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
How one sentence can inform every decision your employees make.
In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
Kevin Macdonald’s “Life in a Day” offers an important reminder for B2B brands. There’s the power in stories that make room for more voices.
Today’s new remote reality demands new marketing tactics. Read our latest ebook for big ideas and practical strategies for engaging a virtual audience.
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.
Netflix has disrupted the entertainment industry several times over. Those reinventions actually track back to a consistent company vision.
First-hand reflections and tips from one of Braithwaite’s first class of virtual interns.
In today’s remote world, how do you maintain the brainstorms, inside jokes and key interactions that drive company culture without the proverbial watercooler?
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.
Tom Asacker’s “The Business of Belief” gives an in-depth look at the idea that absolutely nothing is more important than belief.
An unfulfilling internship can be just as much your fault as the company that hired you.
A good internship can inspire students and kick-start a lifelong passion for marketing.