Wrong Story Short: Content Marketing and Community Focused Messaging

On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Jason Rocker and Alessia Brunori discuss content marketing and the positive impact a community-oriented marketing campaign can produce.

They discuss the various benefits a business can receive when prioritizing the community and how crises can help businesses grow through storytelling. 

The world of content marketing is complex, and that’s why we are thrilled to have Braithwaite Principal Jason Rocker explain how to execute this form of marketing successfully. 

We also break down a recent edition of our weekly newsletter, Long Story Short, explaining how marketing methods from the past can still teach us a lot. 

What’s in this episode:

1:10 – Prioritizing a community – A new take on marketing in the Olympics 
1:49 – The business benefits of focusing on community initiatives 
4:45 – Crises and how to turn a hardship into a story 
7:03 – Navigating content marketing 
7:38 – Braithwaite’s definition of content marketing 
10:04 – Setting goals for content marketing 
12:11 – Long Story Short insights – Why Streaming Platforms are Copying Cable