Wrong Story Short: Sustainability Messaging Do’s and Don’ts

On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Kim Cox and Katie Rosenberger explore the topic of sustainability and how companies can better represent themselves. 

Using real-world examples, our hosts discuss what big brands are saying from a sustainability perspective, what pitfalls to avoid in your own sustainability messaging and where companies are going from here.

This episode also features details from a Long Story Short highlighting how communications pros and baseball front offices are turning to Moneyball metrics like marketing funnel velocity and customer lifetime value to invigorate their work.

What’s in this episode:

0:34 – Introduction
1:18 – Why transparency is key
5:24 – The sustainability messaging snowball effect  
7:45 – Long Story Short Insights – Moneyball for Marketing