Braithwaite Communications

Story-Driven Philadelphia Marketing Agency

Conner Strong & Buckelew

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The insurance industry has been around for a long time. But Conner Strong & Buckelew’s approach is anything but static. The risks facing businesses are constantly evolving, and Conner Strong & Buckelew has adapted at every turn. We just needed to let the world know.
+The Whole Story

Conner Strong & Buckelew

Ensuring a Pipeline of Prospects with Smart Content Marketing

“Conner Strong & Buckelew has given Braithwaite the chance to show its full content marketing prowess in action. From original content that opens up the sales funnel and targeted PR support to a robust social media campaign that drives engagement, we’re delivering value that translates to leads and sales.”

Alex Dalgliesh
Vice President, Braithwaite Communications

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The insurance industry has been around for a long time. But Conner Strong & Buckelew’s approach is anything but static. The risks facing businesses are constantly evolving, and Conner Strong & Buckelew has adapted at every turn. We just needed to let the world know.
×The Whole Story

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Brand Name
Story & Visuals
Brochures
Sales Decks
Website
Videos
Direct Mail
Bylined Articles
E-Books
Social Media
Media Placements

Making Connections Through Education

Conner Strong & Buckelew needed a way to tell the business world about its PhD-level industry expertise, cutting-edge insurance and employee benefits knowledge and proprietary processes for assessing risk. We launched a tactical content marketing campaign that arms Conner Strong & Buckelew prospects with useful and actionable insights.

By augmenting the impact of this digital-first content marketing campaign with strategic public relations support, we got the word out in a big way.

A Branding Benefits Package

After refreshing the Conner Strong & Buckelew brand we first helped develop when the firm split from its predecessor more than a decade ago, we applied the new messaging and visual identity to every marketing and customer-focused asset, digital or otherwise. From brochures to sales decks to a completely new website, we made sure the updated brand was felt throughout every facet of the business.

With branding and messaging completely aligned, we were able to leverage content across multiple platforms and raise Conner Strong & Buckelew’s profile in industry trade, regional and national media.

Comprehensive Content Coverage

With an arsenal of thought leadership content pieces, a modernized digital web presence and an updated visual identity, Conner Strong & Buckelew has deepened its relationships with existing clients, broadened the scope of its prospect outreach, and opened new referral sources.