Conner Strong & Buckelew
The Appraisal
A Modern Approach to a Centuries-Old Industry
The insurance industry has been around for a long time. But Conner Strong & Buckelew’s approach is anything but static. The risks facing businesses are constantly evolving, and Conner Strong & Buckelew has adapted at every turn. We just needed to let the world know.
Brand Name, Story & Visuals, Brochures, Sales Decks, Website, Videos, Direct Mail, Bylined Articles, E-Books, Social Media, Media Placements
The Quote
Making Connections Through Education
Conner Strong & Buckelew needed a way to tell the business world about its PhD-level industry expertise, cutting-edge insurance and employee benefits knowledge and proprietary processes for assessing risk. We launched a tactical content marketing campaign that arms Conner Strong & Buckelew prospects with useful and actionable insights.
By augmenting the impact of this digital-first content marketing campaign with strategic public relations support, we got the word out in a big way.
“The trouble with showcasing thought leaders is that they’re busy being leaders. We gave Conner Strong & Buckelew’s team a chance to demonstrate its industry-leading insights with a streamlined content development process. We did the heavy lifting in concepting, writing, designing and publishing smart content that delivered a meaningful return.”
Hugh Braithwaite
CEO, Braithwaite Communications
The Renewal
A Branding Benefits Package
After refreshing the Conner Strong & Buckelew brand we first helped develop when the firm split from its predecessor more than a decade ago, we applied the new messaging and visual identity to every marketing and customer-focused asset, digital or otherwise. From brochures to sales decks to a completely new website, we made sure the updated brand was felt throughout every facet of the business.
With branding and messaging completely aligned, we were able to leverage content across multiple platforms and raise Conner Strong & Buckelew’s profile in industry trade, regional and national media.
The Payout
Comprehensive Content Coverage
With an arsenal of thought leadership content pieces, a modernized digital web presence and an updated visual identity, Conner Strong & Buckelew has deepened its relationships with existing clients, broadened the scope of its prospect outreach, and opened new referral sources.
“Conner Strong & Buckelew has given Braithwaite the chance to show its full content marketing prowess in action. From original content that opens up the sales funnel and targeted PR support to a robust social media campaign that drives engagement, we’re delivering value that translates to leads and sales.”
Alex Dalgliesh
Vice President, Braithwaite Communications
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