Sometimes it takes more than having the highest-performing product or service on the market to get the attention of your key stakeholders.
Wrong Story Short: Rebrands and Knowing Your Audience
On this episode of “Wrong Story Short,” Braithwaite team members discuss what some brands get wrong about what their audience wants.
Moneyball for Marketing
More and more communications teams are turning to data analytics to maximize their marketing impact.
Marketing America’s 100th Birthday
You don’t have to wait until your 100th anniversary – or even your first anniversary – to create a meaningful news hook for an updated message or a new campaign.
What Does Your Brand Smell Like?
Companies like Cinnabon put a major focus on fragrance, offering a good marketing lesson for all organizations.
Marketing Takeaways from Commencement Speeches
As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
The Subtle Marketing in GPS Apps
The differences in GPS app estimates and arrival times are heavily informed by the business and revenue strategies behind each offering.
A Brief History of Harvey Balls
Harvey Balls are a useful tool to lend a little analytical insight to qualitative information. Where’d that unique name come from?
Why We Eat Popcorn at the Movies
The meet-cute story of popcorn and the movies is a lesson in knowing your audience and embracing new revenue streams.
The Fake Company Everyone’s Heard Of
The origins of the Acme company in countless Looney Tunes cartoons has lessons for SEO and branding that stands apart.
Last Call for Calibri – Microsoft Updates its Default Font
Choosing a default font is the ultimate exercise in pragmatic design. Microsoft is taking the right steps to test new fonts and solicit public feedback.
The PR Campaign That Created Mother’s Day
It took a PR pro to make Mother’s Day happen. And it happened right here in Philly.
COVID-19 Lessons from Elvis’ Polio Vaccine
Elvis Presley influenced countless teenagers to get the polio vaccine. That’s a lesson in the power of influencers to inspire a little more action.
Why Streaming Platforms Are Copying Cable
Brands like Peacock, Crackle and Pluto TV are offering linear programming and commercials, proving the enduring value of some tried and true marketing tactics.
How Volvo’s Seatbelt Saved Lives – and Secured a Brand
With a new kind of seatbelt, Volvo had the long-term vision to create a story and reputation that would last decades.
Apple’s ‘I’m a Mac’ Guy Switches Sides
Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Cake Mixes, Fresh Eggs and a Marketing Legend
Marketing is the secret ingredient in successful cake mixes — but not for the reason many people think.
Is Your Brand a Tenet or a James Bond?
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.