While the smiley conveys happiness to most people, its meaning has always been open to interpretation.
A UFO or a PR Misstep?
The government didn’t want people to know what crashed in Roswell, New Mexico, in 1947. But that doesn’t mean it was aliens
Why the Beanie Baby Bubble Burst
Marketing lessons behind the rise and fall of everyone’s favorite ’90s stuffed animal.
Editing the Declaration of Independence
“We hold these truths to be sacred and undeniable…” That was the original line in the Declaration of Independence – before a team of editors got their hands on it.
Glenlivet’s Whisky Crisis
Whisky-maker Glenlivet found a way to stir up a little positive PR around a recent grocery store pricing mix-up.
How Internet Explorer Lost its Way
In 2003, a staggering 95% of web users worldwide chose Internet Explorer. What happened?
The Powerful Story of Juneteenth
The events we choose to celebrate and commemorate impact how we perceive them.
How Retailers Kept Father’s Day Alive
Father’s Day only happened once organizers stopped squabbling like siblings.
Happy Meal Marketing
McDonald’s realized that it could draw in even more customers by appealing not to those making the purchases, but the people influencing those individuals.
Heinz Tries to Broker A Deal
Heinz created a marketing campaign to tackle the grave injustice that is 10 hot dogs, 8 buns.
Apple Powers Down the iPod
20 years ago, it revolutionized the music industry. Now, Apple is discontinuing production on the iPod Touch.
Come for the Horses, Stay for the Hats
In the hours before and after the two most exciting minutes in sports, people are talking about the hats.
LinkedIn Recruits a New Image
One social network is getting a lot of attention lately (looking at you, @elonmusk), but another has been quietly working to reshape its image in a less drastic way.
Optimizing LinkedIn Profiles for Executives
Today, executives play a critical role in an organization’s social media strategy – especially in the B2B space.
Fender’s Fresh Marketing Tone
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Marketing Planet Earth
Earth Day has endured for more than 50 years thanks to smart branding and an all-in awareness campaign.
Bananas Baseball Marketing
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Gritty’s Hoagie Bracket
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?