Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.
Do Political Yard Signs Make a Difference?
Measuring the impact of political yard signs starts with understanding what they’re designed to do in the first place.
Trick or Treat for UNICEF’s Staying Power
Trick or Treat for UNICEF is going all-virtual this year, continuing a 70-year campaign to connect UNICEF’s mission with a beloved annual tradition.
Swag and Giveaway Ideas for Your Next Virtual Event
In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
When Woodrow Wilson Caught the Flu
Believe it or not, President Trump is not the first president to contract the virus responsible for a global pandemic.
Why People Hate Redesigns
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”
Media Lessons From the Kennedy/Nixon Debate
The first-ever televised debate between JFK and Richard Nixon is a crash course in media training.
Edward Bernays and Why We Eat Bacon for Breakfast
Meet Edward Bernays — the man responsible for your bacon egg and cheese.
Marketing Lessons from an Old McDonald’s Burger
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
Mailchimp Bets Big on Streaming B2B Content
Mailchimp’s new streaming platform of shows, podcasts and documentaries demonstrates that B2B content can be fun — and actually worth seeking out.
The Epic Scale of Windows 95 Marketing
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Mac & Cheese for Breakfast?
Kraft’s recent push for parents to serve Mac & Cheese at breakfast shows how the right survey question can create a powerful and relevant news hook.
Google’s Branding Comes up Short Against Zoom
Google’s overlapping video conferencing tools show just how significant better branding can be in showing users how to use specific products.
Capturing Life in a Day
Kevin Macdonald’s “Life in a Day” offers an important reminder for B2B brands. There’s the power in stories that make room for more voices.
King Arthur Flour’s Marketing Starter
King Arthur Baking Company’s recent rebrand and customer service efforts have shown that during a pandemic, its ingredients and its story are essential.
Washington’s NFL Crisis Response Comes Up Short
Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
E-book: Revamping Communications in a Virtual World
Today’s new remote reality demands new marketing tactics. Read our latest ebook for big ideas and practical strategies for engaging a virtual audience.
‘The Magic of Macy’s’ Is Real for Employees
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.