Today, the Fab Four’s success feels like a foregone conclusion. But Beatlemania was brought to life through a major marketing push and a bit of lucky timing.
Believe in the Power of Tom Asacker’s The Business of Belief
Tom Asacker’s “The Business of Belief” gives an in-depth look at the idea that absolutely nothing is more important than belief.
The NBA’s China Crisis Highlights the Value of a Unified Message
As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
The Blair Witch Project wasn’t Real, but its Marketing was
After 20 years, it’s hard to believe people actually thought The Blair Witch Project was real. The found footage horror movie’s innovative and powerful viral marketing campaign is largely to thank.
How Alfred Hitchcock Marketed Psycho
These days everyone is terrified of spoilers. Alfred Hitchcock’s strategy for marketing Psycho started it all.
Waivers are a Genius Haunted House Marketing Tactic
In the pursuit of greater word of mouth marketing more and more haunted houses are turning to a clever tactic that couldn’t seem to be more mundane.
How Lobsters Got a Marketing Makeover
The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.
How Meatless Marketing Changed Audience Perception
The Impossible Burger recently made its debut in grocery stores around the nation. How do you market a product defined by what it’s not?
How 3 Brands Newsjacked “Storm Area 51”
The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.
Why Doritos, Coke and Cadbury are Using Wordless Logos
Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.
How to Market 10,000 Years into the Future
Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about?
Marketing’s Role in Evacuation Communications
Marketing is all about compelling people to take action. How can you get people to take action that could save their lives?
How to Market a Chicken Sandwich
When Popeye’s entered the competitive world of chicken sandwiches, it was smart to think about how the competition would react — especially on social media.
The Marketing Lesson in the Sprinkles vs. Jimmies Debate
What do you call those little sugary ice cream and cake toppings? In marketing, the importance of using the right words goes beyond tomayto, tomahto.
Wrong Story Short: SEO and How to Do it Right
On our latest episode of “Wrong Story Short,” Braithwaite team members discuss the wrong ways to think about search engine optimization — SEO.
How NASA’s Marketing Strategy Got Us to the Moon
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.
How the Dove Real Beauty Campaign Set a New Standard
Marketing has a reputation for presenting an ideal (and often unrealistic) version of the world. More than a decade ago, an ad for soap offered another way.
Wrong Story Short: Expanding Content Marketing Capabilities
On this episode of “Wrong Story Short,” Braithwaite content gurus discuss the wrong ways to think about content marketing.