How one press release started a media frenzy and a new holiday tradition.
REI’s Black Friday Opt-Out Epitomizes Effective Marketing
If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.
Nordstrom’s Customer Service Shows Every Employee is a Marketer
The renowned clothing retailer shows marketing isn’t confined to a particular department.
Smokey Bear’s Staying Power Shows the Importance of Messaging Consistency
If you want your message burned into your audience’s memory, you need to keep adding fuel to the fire.
What Leaders Can Learn From William Castle’s Genius Gimmicks
If you want to be successful, you can’t be scared to try something new.
The “Saw” Franchise Shows Great Marketing Takes Guts
Coming up with creative ideas is only half the battle. You also need the stomach to execute on them.
Why You Don’t See “Trust the Process” in the Sixer’s Gift Shop
The complicated branding backstory behind one of the NBA’s best slogans.
How Kodak’s Marketing Changed the Way We Act in Front of Cameras
They didn’t just promote the features of their product. They convinced society to smile.
Content Marketing Doesn’t Get Better Than the Michelin Guide
It shows marketing can do more than just push products. It can actually create markets.
How Creative Marketing Saved the NFL’s Yellow First Down Line
When SportVision’s business was threatened, the best defense was a strong marketing offense.
Love a Certain Wine? It Could Be Marketing You’re Tasting
The Judgments of Paris and Princeton showed how much perceptions affect palates.
The Story Behind Restaurant Week, a Pleasant Marketing Surprise
The concept has shown that businesses can work together to grow the financial pie.
Eagles Fans Booed Santa Decades Ago. Why Won’t That Story Go Away?
If you look at it like it’s a marketing message, it’s clear why the story of Eagles fans throwing snowballs at Santa Claus became so well known.
Cape May County’s Marketing Shows How Businesses Can Grow Revenue
It’s a great example of how marketing can help diversify income streams.
How Honeygrow Grew Its Business Through Storytelling
By using a suite of creative marketing ideas, they created a distinct story.
How Marketers Made Diamonds and Marriage Proposals Inseparable
Why companies should create deeper connections.
Gatorade’s History Shows You Should Never Forget Your Brand’s Story
They’re an easy way to earn credibility.
How Daniel Kahneman Learned the Value of Stories
What the Yom Kippur War has to do with your corporate brochures.