Best of 2025

What were the best newsletters of 2025?

As we look ahead to 2026, we’re recapping some of your favorite (and our favorite) editions of Long Story Short over the last year.

Marketing Scarcity – Middle Child and the Perfect BLT

For roughly a month every summer, the Philadelphia sandwich shop turns a simple summer sandwich (bacon, lettuce, tomato) into a marketing movement.

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With this Iconic Marketing Campaign, Avis Tried Harder

For Avis, its place as the second-largest car rental company has been integral to its brand, thanks to an iconic marketing push.

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Marketing the Beach Boys

In the early days of the Beach Boys, marketing and culture trends were a heavy influence on the band and its creative force.

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Unpacking the Rule of 7 for Marketing

The Rule of 7 isn’t just marketing mythos. It’s backed by research. Repeated exposure is good for awareness, and it can make people see the messages more positively.

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Zoom Drops the ‘Video’

Zoom now describes itself as “an AI-first company delivering modern, hybrid work solutions that enable you to collaborate seamlessly.”

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