ChatGPT made headlines for its ability to produce plausible responses when presented with a question or a prompt. The output is often surprisingly realistic (if a bit robotic).
The Frequency Illusion
You hear about something new – a restaurant, a TV show, whatever. All of a sudden, you start noticing references to that thing everywhere.
Levi’s Tackles the Quarantine 15
How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]
U2 and Apple’s Misguided Generosity
If you’re looking for the perfect holiday gift, don’t do what Apple did. In 2014, Apple hosted its annual fall event and unveiled the iPhone 6. To drum up buzz for iTunes amid the rise of music streaming services, CEO Tim Cook welcomed U2 to perform a new single from their surprise new album Songs of Innocence. […]
How a Pandemic Reinvented Kleenex Marketing
Kleenex’s brand was rewritten by an early example of A/B testing.
Tiger King and COVID-19: Netflix Stats that Tell a Story
As Netflix viewership data shows, statistics are an opportunity to tell a story.
4 Keys to Maintaining Company Culture with a Remote Workforce
In today’s remote world, how do you maintain the brainstorms, inside jokes and key interactions that drive company culture without the proverbial watercooler?
COVID-19 and Lessons from Tylenol’s Crisis
As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
Coronavirus and the Rise of Zoom Meetings
As companies and employees adjust to a new reality of remote working, one brand is way ahead of the game.
How Coronavirus Visuals and Story Help Explain a Crisis
People don’t always respond to statistics or well-reasoned recommendations. It takes a compelling story or a clear graphic to spur them to take action.
Is Coronavirus Really Hurting Corona’s Brand?
Corona’s marketing team is fighting faulty survey data and misleading headlines with hard sales numbers and a little bit of trust in their customer base.
“Get Out” Of Marketing
With art, a person’s emotional response to a piece does not determine its quality.
Creating the $100 Cheesesteak
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
How One Executive’s Crappy Day Doomed the Ford Edsel
The unfortunately named Ford Edsel is a lesson in how easy it is for leaders to lose sight of the work that goes into effective branding.
Advertising isn’t Dead, but it was Never Perfectly Healthy
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
The Real Lesson Behind Oreo’s Famous Super Bowl Tweet
Why companies should consider streamlining internal processes a competitive advantage.
The Story Behind Naming the Super Bowl
Acknowledging that your perspective might not be universal is a step toward more effective marketing.
Was Ben Franklin a Content Marketer?
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.