How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]
If you’re looking for the perfect holiday gift, don’t do what Apple did. In 2014, Apple hosted its annual fall event and unveiled the iPhone 6. To drum up buzz for iTunes amid the rise of music streaming services, CEO Tim Cook welcomed U2 to perform a new single from their surprise new album Songs of Innocence. […]
Kleenex’s brand was rewritten by an early example of A/B testing.
As Netflix viewership data shows, statistics are an opportunity to tell a story.
In today’s remote world, how do you maintain the brainstorms, inside jokes and key interactions that drive company culture without the proverbial watercooler?
As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
As companies and employees adjust to a new reality of remote working, one brand is way ahead of the game.
People don’t always respond to statistics or well-reasoned recommendations. It takes a compelling story or a clear graphic to spur them to take action.
Corona’s marketing team is fighting faulty survey data and misleading headlines with hard sales numbers and a little bit of trust in their customer base.
With art, a person’s emotional response to a piece does not determine its quality.
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
The unfortunately named Ford Edsel is a lesson in how easy it is for leaders to lose sight of the work that goes into effective branding.
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
Why companies should consider streamlining internal processes a competitive advantage.
Acknowledging that your perspective might not be universal is a step toward more effective marketing.
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
Big Ass Fans shows that it doesn’t matter how conservative, technical or obscure your business seems.