What marketing lessons can other brands learn from Coca Cola?
When industry trends offer opportunities to reach new customers, companies have to strike the right balance between updating their brand and retaining the fundamental values that helped them stand out in the first place.
If you’re grateful for “Dress Down Fridays,” you have the overheated workers of an archipelago in the Pacific and a smart marketing team to thank.
It’s hard to imagine today, but there was a time when people weren’t interested in buying avocados – let alone paying extra for them.
Why would a brand with 60 years of recognition suddenly change its name?
When naming your business, consider the fundamentals of your brand experience and how you want to be perceived.
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
The unfortunately named Ford Edsel is a lesson in how easy it is for leaders to lose sight of the work that goes into effective branding.
Acknowledging that your perspective might not be universal is a step toward more effective marketing.
Big Ass Fans shows that it doesn’t matter how conservative, technical or obscure your business seems.
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
You can’t be an authority and a trendsetter without ever saying anything groundbreaking.
The complicated branding backstory behind one of the NBA’s best slogans.
The concept has shown that businesses can work together to grow the financial pie.
They’re an easy way to earn credibility.
From anonymous bottom feeder to high-brow cuisine.
Leaders shouldn’t be afraid of making waves.