Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Change Your Clock, Change Your Brand
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
“Get Out” Of Marketing
With art, a person’s emotional response to a piece does not determine its quality.
Advertising isn’t Dead, but it was Never Perfectly Healthy
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
Was Ben Franklin a Content Marketer?
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
How Super Bowl Ads Scientifically Prove Marketing Works
Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
What a $15 Basketball Shoe Reveals About Effective Marketing
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
Content Marketing That Went Down in History: Rudolph the Red-Nosed Reindeer
Do you recall the most famous Christmas content marketing example of all?
REI’s Black Friday Opt-Out Epitomizes Effective Marketing
If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.
Nordstrom’s Customer Service Shows Every Employee is a Marketer
The renowned clothing retailer shows marketing isn’t confined to a particular department.
Smokey Bear’s Staying Power Shows the Importance of Messaging Consistency
If you want your message burned into your audience’s memory, you need to keep adding fuel to the fire.
What Leaders Can Learn From William Castle’s Genius Gimmicks
If you want to be successful, you can’t be scared to try something new.
The “Saw” Franchise Shows Great Marketing Takes Guts
Coming up with creative ideas is only half the battle. You also need the stomach to execute on them.
How Kodak’s Marketing Changed the Way We Act in Front of Cameras
They didn’t just promote the features of their product. They convinced society to smile.
Content Marketing Doesn’t Get Better Than the Michelin Guide
It shows marketing can do more than just push products. It can actually create markets.
How Creative Marketing Saved the NFL’s Yellow First Down Line
When SportVision’s business was threatened, the best defense was a strong marketing offense.
Love a Certain Wine? It Could Be Marketing You’re Tasting
The Judgments of Paris and Princeton showed how much perceptions affect palates.
The Story Behind Restaurant Week, a Pleasant Marketing Surprise
The concept has shown that businesses can work together to grow the financial pie.