When Guinness Book of World Records wanted to reach new customers, it stuck to its brand promise and helped other companies make their stories more newsworthy.
Why Nike’s Colin Kaepernick Ad Fits its Brand
Nike is a company that’s never been afraid to ruffle a few feathers. Its most recent move seems to be paying off.
From Dilly Dilly to Philly Philly — How Bud Light Capitalized on an Epic Marketing Gift
What happens when your nonsensical ad slogan happens to rhyme with the city that just won the Super Bowl?
Arm & Hammer Offers a Lesson in Making Boring Marketable
How do you keep a 170-year-old brand fresh?
Marketing with the Mandela Effect
Brands don’t have total control over how their messages are perceived and remembered.
Marketing with a Flamethrower
When introducing a product or announcing a big new idea, most companies opt for a press release. Why not use a flamethrower instead?
Selling Pizza with Potholes
In setting yourself apart from the competition, it pays to look at the entire customer experience.
The Reason Crystal Pepsi Fell Flat with Consumers
Most brands need to innovate to stay competitive in their industry and relevant to their customers. But straying too far from what customers expect can clearly lead to trouble.
What Laurel vs. Yanny Means for Marketing Perception
Are you strongly #TeamLaurel? Or squarely #TeamYanny? No matter which you are, you’re wrong. Because both are right.
When Murder Inspires Marketing
The best marketing campaigns don’t create something brand new. They capture a familiar feeling in a new or compelling way that your customers can relate to.
Wrong Story Short: The Wrong Content Marketing
On this episode of “Wrong Story Short,” Braithwaite team members discuss content marketing.
The World’s Most Relaxing Song
Think beyond the products or services you offer. Look at the experience customers get from your brand and come up with big ideas to enhance that effect.
Magically Delicious Marketing
Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Change Your Clock, Change Your Brand
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
“Get Out” Of Marketing
With art, a person’s emotional response to a piece does not determine its quality.
Advertising isn’t Dead, but it was Never Perfectly Healthy
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
Was Ben Franklin a Content Marketer?
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
How Super Bowl Ads Scientifically Prove Marketing Works
Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.