No target audience or client demographic is static. Understanding customers requires a steady stream of research and feedback into their mindset while keeping your own biases and assumptions in check.
Creating an App that’s Worth It
Simply chasing the latest trendy platform is an expensive and resource-intensive approach to finding new ways to reach customers.
Tru Who?
If bad publicity is what you’re receiving, find a way to use it to your advantage.
Advertising isn’t Dead, but it was Never Perfectly Healthy
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
The Real Lesson Behind Oreo’s Famous Super Bowl Tweet
Why companies should consider streamlining internal processes a competitive advantage.