Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Bananas Baseball Marketing
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Gritty’s Hoagie Bracket
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?
Long Live the GIF
The next time you find a GIF that says it better than you could have said it yourself, thank Stephen Wilhite.
Marketing a Miniseries
For companies like Netflix and HBO, the miniseries has strategic business benefits — and good takeaways for content marketing efforts as well.
Domino’s Campaign Delivers
Short on delivery drivers, Domino’s came up with a clever way to communicate with customers with a better context.
That QR Code Super Bowl Ad
For just a moment during Super Bowl 56, the sta faded away – replaced by a slow moving, colorful QR code.
LEGO Gets Freaky
LEGO gives its customer service teams a lot of leeway to follow their own blueprint with each customer interaction – provided they stick to the FRKE principle.
Is a Super Bowl Ad Worth it?
Like any marketing initiative, the answer lies in the metrics.
Marketing Nostalgia
You don’t have to have a retro product to tap into nostalgia marketing. All you need is something familiar and comforting to your audience that can be used in new ways to deliver value.
Why Wordle went VIRAL
All of the sudden, everyone’s talking about Wordle. Here are three elements at the HEART of its success.
No Cream Cheese? No Problem
Philadelphia Cream Cheese turned a holiday shortfall into a marketing gift with a story worth schmearing.
Levi’s Tackles the Quarantine 15
How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]
Creating the Pumpkin Spice Latte
20 years ago, the Pumpkin Spice Latte almost missed its shot.
Facebook, Meta and … BBQ Sauce?
Mark Zuckerberg recently announced Meta would become Facebook’s parent company. Why was there a bottle of BBQ sauce behind him?
The Scariest Movie – According to Science (and PR)
In a genius content marketing move, researchers at the Science of Scare Project have broken down the scariest movies ever – according to science.
Adam Grant Coins the COVID Crisis
Using psychology, research, and a catchy framework, Adam Grant was able to coin a term for the feeling many of us have had throughout the pandemic.
Understanding the Streisand Effect
The Streisand effect is the idea that when you attempt to hide, remove, or censor information, it often ends up increasing awareness of that information.