While the smiley conveys happiness to most people, its meaning has always been open to interpretation.
A UFO or a PR Misstep?
The government didn’t want people to know what crashed in Roswell, New Mexico, in 1947. But that doesn’t mean it was aliens
Glenlivet’s Whisky Crisis
Whisky-maker Glenlivet found a way to stir up a little positive PR around a recent grocery store pricing mix-up.
The Powerful Story of Juneteenth
The events we choose to celebrate and commemorate impact how we perceive them.
Heinz Tries to Broker A Deal
Heinz created a marketing campaign to tackle the grave injustice that is 10 hot dogs, 8 buns.
Optimizing LinkedIn Profiles for Executives
Today, executives play a critical role in an organization’s social media strategy – especially in the B2B space.
Fender’s Fresh Marketing Tone
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Bananas Baseball Marketing
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Gritty’s Hoagie Bracket
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?
Long Live the GIF
The next time you find a GIF that says it better than you could have said it yourself, thank Stephen Wilhite.
Marketing a Miniseries
For companies like Netflix and HBO, the miniseries has strategic business benefits — and good takeaways for content marketing efforts as well.
Domino’s Campaign Delivers
Short on delivery drivers, Domino’s came up with a clever way to communicate with customers with a better context.
That QR Code Super Bowl Ad
For just a moment during Super Bowl 56, the sta faded away – replaced by a slow moving, colorful QR code.
LEGO Gets Freaky
LEGO gives its customer service teams a lot of leeway to follow their own blueprint with each customer interaction – provided they stick to the FRKE principle.
Is a Super Bowl Ad Worth it?
Like any marketing initiative, the answer lies in the metrics.
Marketing Nostalgia
You don’t have to have a retro product to tap into nostalgia marketing. All you need is something familiar and comforting to your audience that can be used in new ways to deliver value.
Why Wordle went VIRAL
All of the sudden, everyone’s talking about Wordle. Here are three elements at the HEART of its success.
No Cream Cheese? No Problem
Philadelphia Cream Cheese turned a holiday shortfall into a marketing gift with a story worth schmearing.