How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]
Creating the Pumpkin Spice Latte
20 years ago, the Pumpkin Spice Latte almost missed its shot.
Facebook, Meta and … BBQ Sauce?
Mark Zuckerberg recently announced Meta would become Facebook’s parent company. Why was there a bottle of BBQ sauce behind him?
The Scariest Movie – According to Science (and PR)
In a genius content marketing move, researchers at the Science of Scare Project have broken down the scariest movies ever – according to science.
Adam Grant Coins the COVID Crisis
Using psychology, research, and a catchy framework, Adam Grant was able to coin a term for the feeling many of us have had throughout the pandemic.
Understanding the Streisand Effect
The Streisand effect is the idea that when you attempt to hide, remove, or censor information, it often ends up increasing awareness of that information.
Retweeting in Ancient Rome
Before there was TikTok, Twitter and even Myspace, there were Roman papyrus rolls.
How Monopoly Keeps Passing Go
Monopoly has known for decades that people were making up their own rules. But rather than push back, the company made it part of its marketing efforts.
The Magic of the Mister Softee Jingle
Not every brand needs a jingle to reach its audience. But make sure your marketing efforts are focused on making it easy for customers to find you, especially when they’re ready to buy.
Dinner Menus Go Digital
Restaurants are embracing QR codes to let diners access menus on their phones. It’s an exercise in balancing customer experience and marketing efforts.
The Business Case for Emojis
You can draw a direct line from the ancient cave paintings of the Iberian Peninsula dating back 64,000 years to the smiley face you used in your last text message.
Winning Storytelling Olympic Gold
Sometimes it takes more than having the highest-performing product or service on the market to get the attention of your key stakeholders.
Wrong Story Short: Rebrands and Knowing Your Audience
On this episode of “Wrong Story Short,” Braithwaite team members discuss what some brands get wrong about what their audience wants.
Moneyball for Marketing
More and more communications teams are turning to data analytics to maximize their marketing impact.
Marketing America’s 100th Birthday
You don’t have to wait until your 100th anniversary – or even your first anniversary – to create a meaningful news hook for an updated message or a new campaign.
Marketing Takeaways from Commencement Speeches
As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
The Subtle Marketing in GPS Apps
The differences in GPS app estimates and arrival times are heavily informed by the business and revenue strategies behind each offering.
A Brief History of Harvey Balls
Harvey Balls are a useful tool to lend a little analytical insight to qualitative information. Where’d that unique name come from?