Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.
Why Some Advertisers are Sitting Out the Super Bowl
Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.
Pfizer’s New Logo and the Risks and Rewards of a Rebrand
While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
Why Wasabi Oreos Exist
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
Why the Post Office Delivers Letters to Santa
The Post Office believes in Santa Claus. But that wasn’t always the case.
Spotify Wrapped and the Rise of the Year-end Recap
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
E-book: Crisis Communications
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Tony Hsieh’s Lasting Impact on Values at Zappos
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
Macy’s Parade Reroutes the Narrative
Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
DuckDuckGo’s Branding Takes on Google
Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.
When Woodrow Wilson Caught the Flu
Believe it or not, President Trump is not the first president to contract the virus responsible for a global pandemic.
Why People Hate Redesigns
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”
Media Lessons From the Kennedy/Nixon Debate
The first-ever televised debate between JFK and Richard Nixon is a crash course in media training.
Edward Bernays and Why We Eat Bacon for Breakfast
Meet Edward Bernays — the man responsible for your bacon egg and cheese.
Marketing Lessons from an Old McDonald’s Burger
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
The Epic Scale of Windows 95 Marketing
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Washington’s NFL Crisis Response Comes Up Short
Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
‘The Magic of Macy’s’ Is Real for Employees
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.