Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
DuckDuckGo’s Branding Takes on Google
Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.
When Woodrow Wilson Caught the Flu
Believe it or not, President Trump is not the first president to contract the virus responsible for a global pandemic.
Why People Hate Redesigns
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”
Media Lessons From the Kennedy/Nixon Debate
The first-ever televised debate between JFK and Richard Nixon is a crash course in media training.
Edward Bernays and Why We Eat Bacon for Breakfast
Meet Edward Bernays — the man responsible for your bacon egg and cheese.
Marketing Lessons from an Old McDonald’s Burger
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
The Epic Scale of Windows 95 Marketing
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Washington’s NFL Crisis Response Comes Up Short
Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
‘The Magic of Macy’s’ Is Real for Employees
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.
NASA’s Fatal PowerPoint Slide
On Feb. 1, 2003, NASA’s Space Shuttle Columbia disintegrated as it reentered Earth’s atmosphere, killing all seven crew members aboard. Investigators attributed the tragedy, in part, to a surprising culprit – a poorly designed PowerPoint slide.
Michael Jordan, “The Last Dance” and B2B Marketing Tactics
ESPN’s new docuseries showcases the power of connecting your offering to the right industry players.
I Love Lucy’s Virtual Marketing Lessons
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
‘A Crisis is a Terrible Thing to Waste’
The challenges and hardships from the coronavirus are unprecedented. But throughout history, recessions and sea changes have proven to be breeding grounds for innovation.
How Polio Shaped Candy Land and its Marketing
Candy Land was created and marketed to solve similar challenges to what many parents are facing today.
Tiger King and COVID-19: Netflix Stats that Tell a Story
As Netflix viewership data shows, statistics are an opportunity to tell a story.
COVID-19 and Lessons from Tylenol’s Crisis
As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
COVID-19 and Defining Your “Next Normal”
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.