ESPN’s new docuseries showcases the power of connecting your offering to the right industry players.
I Love Lucy’s Virtual Marketing Lessons
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
‘A Crisis is a Terrible Thing to Waste’
The challenges and hardships from the coronavirus are unprecedented. But throughout history, recessions and sea changes have proven to be breeding grounds for innovation.
How Polio Shaped Candy Land and its Marketing
Candy Land was created and marketed to solve similar challenges to what many parents are facing today.
Tiger King and COVID-19: Netflix Stats that Tell a Story
As Netflix viewership data shows, statistics are an opportunity to tell a story.
COVID-19 and Lessons from Tylenol’s Crisis
As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
COVID-19 and Defining Your “Next Normal”
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.
How Brands are Adapting to Combat COVID-19
Amid unprecedented uncertainty, brands coming up with ways to combat COVID-19 and generate some positive media buzz.
Why “Stay Home” Beats Social Distancing
Social distancing is a new term to most people, and many didn’t know how to interpret it. Stay Home, on the other hand, offers a clear directive and a compelling call to action.
Coronavirus and the Rise of Zoom Meetings
As companies and employees adjust to a new reality of remote working, one brand is way ahead of the game.
How Coronavirus Visuals and Story Help Explain a Crisis
People don’t always respond to statistics or well-reasoned recommendations. It takes a compelling story or a clear graphic to spur them to take action.
Is Coronavirus Really Hurting Corona’s Brand?
Corona’s marketing team is fighting faulty survey data and misleading headlines with hard sales numbers and a little bit of trust in their customer base.
Sonos’ Brand Promise Was Betrayed by a Tone-Deaf Upgrade
Upgrades should be a marketing opportunity. But as Sonos recently learned, there are pitfalls to evolving your offering at the expense of existing products.
How the Houston Astros are Handling a Cheating Crisis
Any good crisis response plan demands closely monitoring the story for new information or changes in the narrative and anticipating how you’ll need to adjust your message.
When Star Wars Sold an Empty Box
Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.
3 Things Peloton Did Right in Responding to Ad Controversy
In an era of sensitive social media reactions and brands quick to apologize, Peloton has committed to riding out the recent controversy around its holiday ad.
Presidential Turkey Pardons are Good PR
The annual pardoning of the Thanksgiving turkey tradition includes much more marketing history than many would believe.
The NBA’s China Crisis Highlights the Value of a Unified Message
As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.