Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.
Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
All hail Air New Zealand. Jacker of News, Master of Stock Footage, Promoter of Brand Message.
HBO knows you’re using your cousin’s roommate’s sister-in-law’s log-in to watch Game of Thrones. It doesn’t really care.
Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”
How an April Fool’s Joke can increase sales and reignite a buzz in an audience.
While battles between competitors are typically best avoided entirely, Spotify’s microsite calling out Apple highlights the power of positioning and controlling the narrative.
Netflix’s $25 million Oscar campaign for its film Roma shows how even great brands have to work to stand out for industry awards.
You don’t have to be a multi-industry conglomerate to benefit from building a game plan for how your products and services interact.
When Gillette released a new ad condemning toxic masculinity, the brand knew it was igniting controversy. But its ultimate goal is something deeper.
When Guinness Book of World Records wanted to reach new customers, it stuck to its brand promise and helped other companies make their stories more newsworthy.
While some people may not recognize the name, newsjacking is an established marketing tool. Here’s how B2B marketers can make the most of it.
People for the Ethical Treatment of Animals (PETA) awarded Bradley Cooper its prestigious Compassion in Film Award. If you haven’t heard of the award, there’s a good reason why – PETA just created it.
This is Us returns for season 3 on Tuesday, Sept. 25, at 9 p.m. After fans blamed a character death in last season’s finale on Crock-Pot, the brand created a clever campaign to reclaim its story.
Weather officials work to predict and quantify the dangers of a hurricane based on wind speeds using the Saffir-Simpson Wind Scale. But media and citizens often turn to The Waffle House Index.
A Denny’s PR rep recently committed a major media relations faux pas – or so everyone thought.
Listen to this episode of the Braithwaite podcast, “Wrong Story Short,” focused on apologizing in a crisis.
When introducing a product or announcing a big new idea, most companies opt for a press release. Why not use a flamethrower instead?