Amid unprecedented uncertainty, brands coming up with ways to combat COVID-19 and generate some positive media buzz.
Why “Stay Home” Beats Social Distancing
Social distancing is a new term to most people, and many didn’t know how to interpret it. Stay Home, on the other hand, offers a clear directive and a compelling call to action.
Coronavirus and the Rise of Zoom Meetings
As companies and employees adjust to a new reality of remote working, one brand is way ahead of the game.
How Coronavirus Visuals and Story Help Explain a Crisis
People don’t always respond to statistics or well-reasoned recommendations. It takes a compelling story or a clear graphic to spur them to take action.
Is Coronavirus Really Hurting Corona’s Brand?
Corona’s marketing team is fighting faulty survey data and misleading headlines with hard sales numbers and a little bit of trust in their customer base.
Sonos’ Brand Promise Was Betrayed by a Tone-Deaf Upgrade
Upgrades should be a marketing opportunity. But as Sonos recently learned, there are pitfalls to evolving your offering at the expense of existing products.
How the Houston Astros are Handling a Cheating Crisis
Any good crisis response plan demands closely monitoring the story for new information or changes in the narrative and anticipating how you’ll need to adjust your message.
When Star Wars Sold an Empty Box
Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.
3 Things Peloton Did Right in Responding to Ad Controversy
In an era of sensitive social media reactions and brands quick to apologize, Peloton has committed to riding out the recent controversy around its holiday ad.
Presidential Turkey Pardons are Good PR
The annual pardoning of the Thanksgiving turkey tradition includes much more marketing history than many would believe.
The NBA’s China Crisis Highlights the Value of a Unified Message
As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
How Alfred Hitchcock Marketed Psycho
These days everyone is terrified of spoilers. Alfred Hitchcock’s strategy for marketing Psycho started it all.
How Lobsters Got a Marketing Makeover
The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.
How 3 Brands Newsjacked “Storm Area 51”
The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.
Why Doritos, Coke and Cadbury are Using Wordless Logos
Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.
How to Market 10,000 Years into the Future
Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about?
Marketing’s Role in Evacuation Communications
Marketing is all about compelling people to take action. How can you get people to take action that could save their lives?
How NASA’s Marketing Strategy Got Us to the Moon
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.