Meet Edward Bernays — the man responsible for your bacon egg and cheese.
Marketing Lessons from an Old McDonald’s Burger
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
The Epic Scale of Windows 95 Marketing
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Washington’s NFL Crisis Response Comes Up Short
Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
‘The Magic of Macy’s’ Is Real for Employees
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.
NASA’s Fatal PowerPoint Slide
On Feb. 1, 2003, NASA’s Space Shuttle Columbia disintegrated as it reentered Earth’s atmosphere, killing all seven crew members aboard. Investigators attributed the tragedy, in part, to a surprising culprit – a poorly designed PowerPoint slide.
Michael Jordan, “The Last Dance” and B2B Marketing Tactics
ESPN’s new docuseries showcases the power of connecting your offering to the right industry players.
I Love Lucy’s Virtual Marketing Lessons
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
‘A Crisis is a Terrible Thing to Waste’
The challenges and hardships from the coronavirus are unprecedented. But throughout history, recessions and sea changes have proven to be breeding grounds for innovation.
How Polio Shaped Candy Land and its Marketing
Candy Land was created and marketed to solve similar challenges to what many parents are facing today.
Tiger King and COVID-19: Netflix Stats that Tell a Story
As Netflix viewership data shows, statistics are an opportunity to tell a story.
COVID-19 and Lessons from Tylenol’s Crisis
As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
COVID-19 and Defining Your “Next Normal”
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.
How Brands are Adapting to Combat COVID-19
Amid unprecedented uncertainty, brands coming up with ways to combat COVID-19 and generate some positive media buzz.
Why “Stay Home” Beats Social Distancing
Social distancing is a new term to most people, and many didn’t know how to interpret it. Stay Home, on the other hand, offers a clear directive and a compelling call to action.
Coronavirus and the Rise of Zoom Meetings
As companies and employees adjust to a new reality of remote working, one brand is way ahead of the game.
How Coronavirus Visuals and Story Help Explain a Crisis
People don’t always respond to statistics or well-reasoned recommendations. It takes a compelling story or a clear graphic to spur them to take action.
Is Coronavirus Really Hurting Corona’s Brand?
Corona’s marketing team is fighting faulty survey data and misleading headlines with hard sales numbers and a little bit of trust in their customer base.