Marketing plays a big role in how customers perceive your brand, but it’s ultimately a two-way street. Find ways to embrace and leverage how customers use your products and services rather than fight against it.
Tru Who?
If bad publicity is what you’re receiving, find a way to use it to your advantage.
How One Philly Company Used Architecture as a Communications Tool
In need of projecting a dignified image, Philadelphia Electric Company conveyed a message through its power plants.
The Creation of “Cyber Monday” Was a Brilliant PR Success
How one press release started a media frenzy and a new holiday tradition.
REI’s Black Friday Opt-Out Epitomizes Effective Marketing
If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.
Eagles Fans Booed Santa Decades Ago. Why Won’t That Story Go Away?
If you look at it like it’s a marketing message, it’s clear why the story of Eagles fans throwing snowballs at Santa Claus became so well known.
The Bold Marketing History Behind the Bikini
Leaders shouldn’t be afraid of making waves.