TED’s first virtual conference has lessons worth spreading for brands looking to make a remote connection.
RIP Milton Glaser, the Designer Behind the I ♥ NY Logo
Milton Glaser is behind some of the most iconic images and branding styles of the last several decades. But he’ll be best remembered for his I Heart NY logo.
Netflix’s Vision Makes it Recession-proof
Netflix has disrupted the entertainment industry several times over. Those reinventions actually track back to a consistent company vision.
Dad, How Do I Do Content Marketing?
When it comes to good content marketing, tone and empathy matter just as much as accuracy. Just ask YouTube’s favorite dad, Rob Kenney.
Landed a Virtual Marketing Internship in Philadelphia? How to Make the Most of it
First-hand reflections and tips from one of Braithwaite’s first class of virtual interns.
NASA’s Fatal PowerPoint Slide
On Feb. 1, 2003, NASA’s Space Shuttle Columbia disintegrated as it reentered Earth’s atmosphere, killing all seven crew members aboard. Investigators attributed the tragedy, in part, to a surprising culprit – a poorly designed PowerPoint slide.
Michael Jordan, “The Last Dance” and B2B Marketing Tactics
ESPN’s new docuseries showcases the power of connecting your offering to the right industry players.
I Love Lucy’s Virtual Marketing Lessons
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
‘A Crisis is a Terrible Thing to Waste’
The challenges and hardships from the coronavirus are unprecedented. But throughout history, recessions and sea changes have proven to be breeding grounds for innovation.
How Polio Shaped Candy Land and its Marketing
Candy Land was created and marketed to solve similar challenges to what many parents are facing today.
With COVID-19, Social Media Ads are a Bargain
COVID-19 is reshaping the social media landscape. That’s creating opportunities for B2B brands with a social advertising budget.
How a Pandemic Reinvented Kleenex Marketing
Kleenex’s brand was rewritten by an early example of A/B testing.
Tiger King and COVID-19: Netflix Stats that Tell a Story
As Netflix viewership data shows, statistics are an opportunity to tell a story.
4 Keys to Maintaining Company Culture with a Remote Workforce
In today’s remote world, how do you maintain the brainstorms, inside jokes and key interactions that drive company culture without the proverbial watercooler?
COVID-19 and Lessons from Tylenol’s Crisis
As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
COVID-19 and Defining Your “Next Normal”
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.
How Brands are Adapting to Combat COVID-19
Amid unprecedented uncertainty, brands coming up with ways to combat COVID-19 and generate some positive media buzz.
Why “Stay Home” Beats Social Distancing
Social distancing is a new term to most people, and many didn’t know how to interpret it. Stay Home, on the other hand, offers a clear directive and a compelling call to action.