Candy Land was created and marketed to solve similar challenges to what many parents are facing today.
With COVID-19, Social Media Ads are a Bargain
COVID-19 is reshaping the social media landscape. That’s creating opportunities for B2B brands with a social advertising budget.
How a Pandemic Reinvented Kleenex Marketing
Kleenex’s brand was rewritten by an early example of A/B testing.
Tiger King and COVID-19: Netflix Stats that Tell a Story
As Netflix viewership data shows, statistics are an opportunity to tell a story.
4 Keys to Maintaining Company Culture with a Remote Workforce
In today’s remote world, how do you maintain the brainstorms, inside jokes and key interactions that drive company culture without the proverbial watercooler?
COVID-19 and Lessons from Tylenol’s Crisis
As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
COVID-19 and Defining Your “Next Normal”
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.
How Brands are Adapting to Combat COVID-19
Amid unprecedented uncertainty, brands coming up with ways to combat COVID-19 and generate some positive media buzz.
Why “Stay Home” Beats Social Distancing
Social distancing is a new term to most people, and many didn’t know how to interpret it. Stay Home, on the other hand, offers a clear directive and a compelling call to action.
Coronavirus and the Rise of Zoom Meetings
As companies and employees adjust to a new reality of remote working, one brand is way ahead of the game.
How Coronavirus Visuals and Story Help Explain a Crisis
People don’t always respond to statistics or well-reasoned recommendations. It takes a compelling story or a clear graphic to spur them to take action.
Is Coronavirus Really Hurting Corona’s Brand?
Corona’s marketing team is fighting faulty survey data and misleading headlines with hard sales numbers and a little bit of trust in their customer base.
Was the Marketing for Utah National Parks Too Effective?
What B2B brands can learn from the popularity of Utah’s Mighty Five marketing campaign.
Why Kids Read Highlights Magazine in the Waiting Room
A clever marketing move in the ’50s brought Highlights magazine to doctor’s and dentist’s offices around the country, creating countless enthusiastic readers in the process.
Sonos’ Brand Promise Was Betrayed by a Tone-Deaf Upgrade
Upgrades should be a marketing opportunity. But as Sonos recently learned, there are pitfalls to evolving your offering at the expense of existing products.
Smart Marketing Led to Adoption for the ‘World’s Worst Cat’
Mitchell County Animal Rescue recently crowned Perdita the “world’s worst cat” to drum up interest in adopting her. The marketing tactic worked.
The Shortcomings of Super Bowl SEO
Keyword stuffing only goes so far. Effectively promoting content takes a multi-faceted approach that values story-driven and insightful content just as much as keywords.
How the Puppy Bowl Became a Marketing Juggernaut
The Puppy Bowl started out as a joke. Today, it’s one of the most successful examples of Super Bowl counterprogramming.