On this episode of “Wrong Story Short,” Braithwaite team members discuss content marketing.
Culture Eats Strategy for Lunch
Even the best business strategy won’t work if it’s not supported by and compatible with a strong company culture.
The World’s Most Relaxing Song
Think beyond the products or services you offer. Look at the experience customers get from your brand and come up with big ideas to enhance that effect.
Bouba/Kiki Branding
When naming your business, consider the fundamentals of your brand experience and how you want to be perceived.
Wrong Story Short: Introducing The Braithwaite Podcast
We’re thrilled to introduce the first episode of the Braithwaite podcast – “Wrong Story Short.”
Tru Who?
If bad publicity is what you’re receiving, find a way to use it to your advantage.
Magically Delicious Marketing
Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Change Your Clock, Change Your Brand
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
“Get Out” Of Marketing
With art, a person’s emotional response to a piece does not determine its quality.
Creating the $100 Cheesesteak
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
How One Executive’s Crappy Day Doomed the Ford Edsel
The unfortunately named Ford Edsel is a lesson in how easy it is for leaders to lose sight of the work that goes into effective branding.
Advertising isn’t Dead, but it was Never Perfectly Healthy
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
The Real Lesson Behind Oreo’s Famous Super Bowl Tweet
Why companies should consider streamlining internal processes a competitive advantage.
The Story Behind Naming the Super Bowl
Acknowledging that your perspective might not be universal is a step toward more effective marketing.
Was Ben Franklin a Content Marketer?
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
How Super Bowl Ads Scientifically Prove Marketing Works
Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
This Manufacturer Shows Your Brand’s Only as Boring as You Make It
Big Ass Fans shows that it doesn’t matter how conservative, technical or obscure your business seems.
What a $15 Basketball Shoe Reveals About Effective Marketing
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.