What do you call those little sugary ice cream and cake toppings? In marketing, the importance of using the right words goes beyond tomayto, tomahto.
Wrong Story Short: SEO and How to Do it Right
On our latest episode of “Wrong Story Short,” Braithwaite team members discuss the wrong ways to think about search engine optimization — SEO.
How the Dove Real Beauty Campaign Set a New Standard
Marketing has a reputation for presenting an ideal (and often unrealistic) version of the world. More than a decade ago, an ad for soap offered another way.
Wrong Story Short: Expanding Content Marketing Capabilities
On this episode of “Wrong Story Short,” Braithwaite content gurus discuss the wrong ways to think about content marketing.
The Story Behind Flamin’ Hot Cheetos Marketing
Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
Fitbit B2B Marketing Takes the Lead
Fitbit’s successful expansion into B2B sales and marketing offers key lessons on developing a strong, consistent brand purpose.
The Content Marketing Origins of Le Tour de France
The world’s most famous bike race began as a smart content marketing campaign.
VW’s Electrifying New Marketing Push
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
The Pride in Subaru’s Marketing
How Subaru’s smart marketing targeted lesbian drivers, creating countless loyal customers in the process.
Why LaCroix Fell Flat with Consumers
LaCroix’s recent dip in sales offers lessons in maintaining a brand after making a marketing splash.
Behind the Grateful Dead’s Marketing Know-how
A tight marketing strategy isn’t the first thing people think of when it comes to the Grateful Dead. Maybe it should be.
The Game of Thrones Newsjacking Battle
All hail Air New Zealand. Jacker of News, Master of Stock Footage, Promoter of Brand Message.
Why HBO Lets People Share Passwords
HBO knows you’re using your cousin’s roommate’s sister-in-law’s log-in to watch Game of Thrones. It doesn’t really care.
‘Plop Plop Fizz Fizz’ Doubled Alka Seltzer Sales
Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”
The Marketing Legend Behind Those ‘I Hate Steven Singer’ Billboards
You may recognize the “I Hate Steven Singer” billboards and might know what they’re selling. But you probably don’t know the marketing story behind them.
Why is the Financial Times Pink?
In 1893, The Financial Times started printing on light salmon-pink paper. It was the most significant branding step the company would ever take.
The Maxwell House Haggadah — How Content Marketing Made Coffee Kosher for Passover
The Maxwell House Haggadah is synonymous with Passover celebrations in America thanks to a clever bit of content marketing dating back nearly 90 years.
Marketing The Buck Club – A Golf Course that Doesn’t Exist
The Buck Club, with no members and no course, is one of the most talked about locations in the entire golfing community.