Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
This Manufacturer Shows Your Brand’s Only as Boring as You Make It
Big Ass Fans shows that it doesn’t matter how conservative, technical or obscure your business seems.
What a $15 Basketball Shoe Reveals About Effective Marketing
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
Pantone Shows You Can’t Build a Brand by Being Bland
You can’t be an authority and a trendsetter without ever saying anything groundbreaking.
Content Marketing That Went Down in History: Rudolph the Red-Nosed Reindeer
Do you recall the most famous Christmas content marketing example of all?
How One Philly Company Used Architecture as a Communications Tool
In need of projecting a dignified image, Philadelphia Electric Company conveyed a message through its power plants.
The Creation of “Cyber Monday” Was a Brilliant PR Success
How one press release started a media frenzy and a new holiday tradition.
REI’s Black Friday Opt-Out Epitomizes Effective Marketing
If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.
Nordstrom’s Customer Service Shows Every Employee is a Marketer
The renowned clothing retailer shows marketing isn’t confined to a particular department.
Smokey Bear’s Staying Power Shows the Importance of Messaging Consistency
If you want your message burned into your audience’s memory, you need to keep adding fuel to the fire.
What Leaders Can Learn From William Castle’s Genius Gimmicks
If you want to be successful, you can’t be scared to try something new.
The “Saw” Franchise Shows Great Marketing Takes Guts
Coming up with creative ideas is only half the battle. You also need the stomach to execute on them.
Why You Don’t See “Trust the Process” in the Sixer’s Gift Shop
The complicated branding backstory behind one of the NBA’s best slogans.
How Kodak’s Marketing Changed the Way We Act in Front of Cameras
They didn’t just promote the features of their product. They convinced society to smile.
Content Marketing Doesn’t Get Better Than the Michelin Guide
It shows marketing can do more than just push products. It can actually create markets.
How Creative Marketing Saved the NFL’s Yellow First Down Line
When SportVision’s business was threatened, the best defense was a strong marketing offense.
Love a Certain Wine? It Could Be Marketing You’re Tasting
The Judgments of Paris and Princeton showed how much perceptions affect palates.
The Story Behind Restaurant Week, a Pleasant Marketing Surprise
The concept has shown that businesses can work together to grow the financial pie.