Thinking – Page 21 – Braithwaite Communications

The Story Behind Naming the Super Bowl

Acknowledging that your perspective might not be universal is a step toward more effective marketing.

What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.

Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.

Big Ass Fans shows that it doesn’t matter how conservative, technical or obscure your business seems.

Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.

You can’t be an authority and a trendsetter without ever saying anything groundbreaking.

Do you recall the most famous Christmas content marketing example of all?

In need of projecting a dignified image, Philadelphia Electric Company conveyed a message through its power plants.

How one press release started a media frenzy and a new holiday tradition.

If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.

The renowned clothing retailer shows marketing isn’t confined to a particular department.

If you want your message burned into your audience’s memory, you need to keep adding fuel to the fire.

If you want to be successful, you can’t be scared to try something new.

Coming up with creative ideas is only half the battle. You also need the stomach to execute on them.

The complicated branding backstory behind one of the NBA’s best slogans.

They didn’t just promote the features of their product. They convinced society to smile.