Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Change Your Clock, Change Your Brand
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
“Get Out” Of Marketing
With art, a person’s emotional response to a piece does not determine its quality.
Creating the $100 Cheesesteak
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
How One Executive’s Crappy Day Doomed the Ford Edsel
The unfortunately named Ford Edsel is a lesson in how easy it is for leaders to lose sight of the work that goes into effective branding.
Advertising isn’t Dead, but it was Never Perfectly Healthy
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
The Real Lesson Behind Oreo’s Famous Super Bowl Tweet
Why companies should consider streamlining internal processes a competitive advantage.
The Story Behind Naming the Super Bowl
Acknowledging that your perspective might not be universal is a step toward more effective marketing.
Was Ben Franklin a Content Marketer?
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
How Super Bowl Ads Scientifically Prove Marketing Works
Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
This Manufacturer Shows Your Brand’s Only as Boring as You Make It
Big Ass Fans shows that it doesn’t matter how conservative, technical or obscure your business seems.
What a $15 Basketball Shoe Reveals About Effective Marketing
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
Pantone Shows You Can’t Build a Brand by Being Bland
You can’t be an authority and a trendsetter without ever saying anything groundbreaking.
Content Marketing That Went Down in History: Rudolph the Red-Nosed Reindeer
Do you recall the most famous Christmas content marketing example of all?
How One Philly Company Used Architecture as a Communications Tool
In need of projecting a dignified image, Philadelphia Electric Company conveyed a message through its power plants.
The Creation of “Cyber Monday” Was a Brilliant PR Success
How one press release started a media frenzy and a new holiday tradition.
REI’s Black Friday Opt-Out Epitomizes Effective Marketing
If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.
Nordstrom’s Customer Service Shows Every Employee is a Marketer
The renowned clothing retailer shows marketing isn’t confined to a particular department.