Bluegrass
We’ve helped Bluegrass Ingredients continually elevate its brand and digital presence to better articulate its value prop and reach more customers on more channels.
We’ve helped Bluegrass Ingredients continually elevate its brand and digital presence to better articulate its value prop and reach more customers on more channels.
Services
Brand Name
Brand Story
Articles
SEO
Google Ad Words
Website
Brand Style Guide
Collateral
Social Media
By the Numbers
Dozens of content and collateral pieces
671% increase in web traffic (after relaunch)
1,000+ click throughs from content
21 Places Average search ranking increase in first 6 months of campaign
13 Keywords Improved rankings for relevant keywords
New Name, New Value Prop
Bluegrass Dairy was a family-run ingredients manufacturer located in the heart of Kentucky’s Bluegrass country. It had a customer-centric approach that prioritized close collaboration and quick turnaround times delivering high-quality flavors beyond just dairy ingredients.
But its message was getting lost amid larger competitors with broader audiences and similar claims. Bluegrass had outgrown its regional reputation as a dairy ingredients provider.
Bluegrass needed new branding – and a new name – that reflected its product offering and innovative approach.
We turned Bluegrass Dairy into Bluegrass Ingredients. But it wasn’t just a new name. It was a new logo, a new tagline, a new brand identity, a new story and a new mission. It was a new definition of what set Bluegrass apart.
Branding an Innovative R&D Approach
Bluegrass Ingredients isn’t just a dairy powder manufacturer. It’s an agile ingredient
innovation company.
Agile Ingredient Innovation formalizes and articulates Bluegrass’ approach – and what sets it apart from the competition. Bluegrass Ingredients isn’t just a dairy powder company. It’s a proactive collaborator focused on helping food manufacturers drive their businesses forward by developing and refining a range of ingredients.
That new brand story was the key ingredient in a fully revamped website complete with a rich content campaign and digital marketing strategy.
Bluegrass’ innovative approach is a perfect fit for fast-changing industry where new products need new flavors to keep up with evolving customer demands.
We developed a robust content and collateral strategy around key products that aligns with Bluegrass’ R&D-driven approach and showcases the company’s market impact and insights.
Achieving real impact in the world of SEO typically takes six months to a year. Thanks to a smart combination of paid and organic search strategies, Bluegrass saw results almost immediately, jumping in the search rankings for key products and notching featured snippets on trending search terms.
Evolving and Adapting the Brand
We’ve helped Bluegrass evolve their brand identity from a visual and messaging perspective with exciting updates that reflect changs in their industry and the latest design trends.
Enhanced Tradeshow Presence
Bluegrass Ingredients reaches niche customers through a dedicated tradeshow schedule. We supported Bluegrass in developing a robust sales tradeshow booth experience, with a mural and updated branding and designs across a fully functional kitchen and dedicated meeting space.
Videos Amplify the Story
We’ve partnered with Bluegrass to bring its brand and mission to life with a series of videos, including a dedicated anthem video, recipe development videos, an active tour of the Agile Kitchen at Bluegrass, and more, often utilizing a signature parallax effect.
Sub-brands that Make an Impact
As Bluegrass doubled down on reaching its chef audience, we helped craft The Agile Kitchen at Bluegrass – a creative space that blends innovation and insights to deliver formulations and products that align with pressing consumer trends. We brought it to life through a compelling brand, a dedicated LinkedIn presence and a key role in the sales process.