Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
This Manufacturer Shows Your Brand’s Only as Boring as You Make It
Big Ass Fans shows that it doesn’t matter how conservative, technical or obscure your business seems.
What a $15 Basketball Shoe Reveals About Effective Marketing
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
Pantone Shows You Can’t Build a Brand by Being Bland
You can’t be an authority and a trendsetter without ever saying anything groundbreaking.