Chewy understands the power of connection, even in the hardest moments of pet ownership.
Marketing the Beach Boys
Brian Wilson, leader of the Beach Boys, died recently, leaving a legacy of a creative genius who reshaped the world of pop music. The Beach Boys didn’t just sell music, they sold a way of life through their California sound.
Dubai Chocolate and Location-based Branding
Philadelphia has cheesesteaks. Buffalo has wings. There’s Kobe beef, Neapolitan pizza, and Nashville hot chicken. Each one is more than a dish — it’s shorthand for identity, culture and local pride. And now: Dubai has chocolate. It started as a pregnancy craving: A bar filled with pistachio cream and crisp knafeh pastry, created in 2022 […]
HBO Hits Undo
Earlier this month, Warner Bros. Discovery said it was going back to the HBO Max moniker for its streaming service.
What’s the Shelf Life of Social Media Trends?
Not every brand or social team is built for meme-speed content, but if you can’t jump on a trend right away, that doesn’t mean your window has closed.
Lights. Camera. Macy’s.
The TV series is part of a wider content strategy that builds upon the showstopping spectacles and fully launches Macy’s into the world of storytelling.
A Stadium By Another Other Name
Starting September 1, the Wells Fargo Center will be known as the Xfinity Mobile Arena. What are the benefits of namings and sponsorships for brands?
Spicing Up Content Delivery
What started out as a quirky YouTube series has turned into a global hit with a rabid fanbase.
E-book: Executive Social Media
For executives and c-suite leaders, a robust social media presence is essential. Read our latest ebook for more on how the right leadership strategy on LinkedIn and other social platforms can elevate an organization and a brand.
Olympics Embrace a More-is-More Look
The Olympic Games not only push the limits of athletic prowess but also in design.
E-book: The Power of Podcasting
A Guide for Effective Brand Marketing In our latest e-book, our podcasting group shares why podcasting is one of the most effective new mediums in the modern brand arsenal.
ChatGPT Tells a Story
ChatGPT made headlines for its ability to produce plausible responses when presented with a question or a prompt. The output is often surprisingly realistic (if a bit robotic).
The Frequency Illusion
You hear about something new – a restaurant, a TV show, whatever. All of a sudden, you start noticing references to that thing everywhere.
Levi’s Tackles the Quarantine 15
How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]
U2 and Apple’s Misguided Generosity
If you’re looking for the perfect holiday gift, don’t do what Apple did. In 2014, Apple hosted its annual fall event and unveiled the iPhone 6. To drum up buzz for iTunes amid the rise of music streaming services, CEO Tim Cook welcomed U2 to perform a new single from their surprise new album Songs of Innocence. […]
How a Pandemic Reinvented Kleenex Marketing
Kleenex’s brand was rewritten by an early example of A/B testing.
Tiger King and COVID-19: Netflix Stats that Tell a Story
As Netflix viewership data shows, statistics are an opportunity to tell a story.
4 Keys to Maintaining Company Culture with a Remote Workforce
In today’s remote world, how do you maintain the brainstorms, inside jokes and key interactions that drive company culture without the proverbial watercooler?