airwin@gobraithwaite.com – Braithwaite Communications

Dueling NASA Logos

NASA’s first and arguably most recognizable logo dates back to the agency’s founding in the late ‘50s. Today, it’s one of two visual marks that encapsulate NASA’s look and feel.

Print Goes Premium

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Print publications have become something of a luxury item, like vinyl records or film cameras.

Goldfish Grow Up

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Goldfish are now Chilean Sea Bass Crackers — an effort to attract a more adult audience for the famous snack.

Mailchimp Conquers Case Studies

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

When developing a good case study, it can be tough to find a framework that works for everyone involved. Mailchimp’s recent efforts hit on a smart case study tactic – creating awards.

Mozilla Gets a Makeover

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

You’ve probably heard of the web browser Firefox, but do you know the organization behind it? Mozilla’s recent rebrand is an attempt to correct that disconnect.

The New Debate Over Social Media Metrics

Content Marketing, Digital & Social Media

As social media platforms adjust their algorithms to better meet their own business goals, the landscape of social media metrics and KPIs is changing.

Free Biscuits and Breadsticks

Branding & Graphic Design, Public Relations & Crisis

Red Lobster is arguably most known not for shrimp or lobster, but another AYCE item – its Cheddar Bay Biscuits.

Campbell’s Skips the Soup

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

During a recent Investor Day event, Campbell’s announced a plan to officially change its name to “The Campbell’s Company.”

Should Your CEO be on TikTok?

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Executive social media has become a powerful channel for brands. Learn about a recent success and key insights from the latest Braithwaite Communications ebook.

Unpacking The Tiffany Problem and it’s Lessons for Marketers

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Just because something is correct doesn’t make it compelling – or believable.

Dove Takes on AI with Updated Real Beauty Campaign

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Every industry will grapple with AI in its own way. Dove’s campaign takes a challenge and turns it into an opportunity to own a position and stand out from the competition.

Coors’ Broken Billboard

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

When unique campaign opportunities pop up, the key is to creatively come up with an idea that can be executed in time to capitalize on the moment.

Heart Rate Monitors on Olympic Athletes’ Parents

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Unique sources of data are more accessible than ever. It just takes a creative marketing application to turn them into an exciting storytelling tool.

The Ben & Jerry’s Flavor Graveyard

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Ben & Jerry’s Flavor Graveyard shows how creativity, humor and nostalgia can create lasting customer connections.

Maintaining a Brand Amid Change

Branding & Graphic Design, Public Relations & Crisis

Philly coffee lovers are proud of La Colombe’s local roots. It’s no surprise Chobani’s $900 million acquisition of the company has gotten some attention. But the brands have taken smart steps to stay ahead of the narrative.