Punch the monkey gave IKEA a marketing moment.
YouTube in a Museum
A new exhibit at London’s Victoria and Albert Museum showcases the first-ever video posted on YouTube in 2005.
Marketing Valentine’s Day Cards
Valentine’s Day has evolved over the centuries, reflecting shifting perspectives and priorities of the societies that celebrate it.
Rancho Gordo and the Value Prop of Beans
Shifting audience preferences can present opportunities in marketing efforts. Make sure those changes don’t come at the expense of your central value prop and what customers expect from you.
Nike and the Story of the Swoosh
The iconic logo graced its first sneakers 55 years ago. Its humble origins have become the stuff of marketing legend.
Communications Lessons from Retiring the MetroCard
The longtime New York City transit fare card was officially retired at the end of 2025.
Garmin Locates an Audience
Understand your target audience and who you are going after. Your competition might not exist today, but it’s likely right on your heels.
Color(s) of the Year
Picks for 2026 color of the year reveal as much about the brands promoting them as the color trends and design landscape.
Spotify Wrapped Dials Up Coverage
There’s one new data point in the annual Spotify Wrapped feature that’s getting more attention in coverage and on social media – listening age.
The Beatles Tell Their Story
It’s a band that broke up more than 50 years ago that got different generations to agree on what to watch on TV.
The Marketing Origins of Friendsgiving
Where did Friendsgiving come from? Not surprisingly, it was a brand campaign that pushed Friendsgiving into the mainstream.
What Does the End of the Penny Mean for Marketing?
Eliminating the coin will have broader implications for brands and how they price and market their offerings.
Branding an Apple
In the late 90s, Honeycrisp apples kicked the popularity of U.S. name-brand varieties into high gear, joining the ranks of Galas and Pink Ladies.
Pre-flight Safety Stories
Pre-flight safety messages have become a defining brand feature for many airlines, reflecting an opportunity to infuse storytelling into otherwise mundane moments.
Paranormal Marketing Activity
Paranormal Activity used a smart rollout strategy and new digital tools to build buzz, leveraging social media to create demand for more screenings in more places.
IKEA’s Meatball Milestone
An iconic part of the IKEA experience is celebrating 40 years — the meatballs.
Maxwell House Rightsizes
There’s power in using recognized trends and data points to reinforce your value prop and the benefits you can deliver to your audience.
Jane Goodall and Scientific Storytelling
Jane Goodall is credited with changing how we think about chimpanzees – and making scientific research more relatable. Her use of emotion and narrative in presenting her research underscores the power of story in compelling audiences to think differently about a topic.