There’s nothing quite as creative as a child’s imagination. Volvo brings that creativity to life in its recent promotion for the launch of the brand’s EX30 Cross Country. In the minute-long video, viewers witness a road trip taken out into nature, narrated by a young boy traveling with his mother. The ad doesn’t talk much […]
With this Iconic Marketing Campaign, Avis Tried Harder
For Avis, its place as the second-largest car rental company has been integral to its brand, thanks to an iconic marketing push.
McDonald’s and the Price of Eggs
A recent McDonald’s campaign touting $1 Egg McMuffin sandwiches ended up being a lot more newsworthy than the fast food giant initially thought.
Better Brainstorming with Oblique Strategies
Oblique Strategies delivers a personalized approach to brainstorming by pushing you to think about what you’ve done in the past and your own creative process.
Uber Targets Teens (And Parents)
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Severance Defies Protocol
AppleTV+’s marketing push is aimed at onboarding new subscribers right as anticipation for Severance Season 2 ramped up.
Liquid Death Dives In
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TikTok’s Turmoil
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Walmart Rolls Out a Rebrand
Just like with any other product launch or announcement, the right rollout has to accurately capture the scale of the initiative and what audiences should expect.
Unpacking the Rule of 7 for Marketing
The Rule of 7 has become shorthand for “expose your audience to your message more than once.” There’s a little more to it than that.
Zoom Drops the ‘Video’
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Build-A-Bear Builds an Audience
Build-A-Bear has found a new audience — and a new channel to engage them.
Spotify Wrapped Falls Flat
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The Arecibo Message – Earth’s Interstellar Brand Launch
The binary code was designed to encapsulate what Earth and the human race are all about. In 1974, astronomers sent it in the direction of the Messier 13 globular cluster.
Butterball Talks Turkey
Butterball is countering this year’s anti-turkey buzz with a coordinated content marketing campaign.
The I-A-O Rule
The English language is full of peculiar rules (and countless exceptions). But there are some rules people follow without realizing it.
Dueling NASA Logos
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Print Goes Premium
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