airwin@gobraithwaite.com – Braithwaite Communications

What’s the Shelf Life of Social Media Trends?

Branding & Graphic Design, Digital & Social Media

Not every brand or social team is built for meme-speed content, but if you can’t jump on a trend right away, that doesn’t mean your window has closed.

Lights. Camera. Macy’s.

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

The TV series is part of a wider content strategy that builds upon the showstopping spectacles and fully launches Macy’s into the world of storytelling.

A Stadium By Another Other Name

Branding & Graphic Design

Starting September 1, the Wells Fargo Center will be known as the Xfinity Mobile Arena. What are the benefits of namings and sponsorships for brands?

Cooper Sharp’s Moment

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Move over, whiz. There’s a new big cheese in Philadelphia. The American cheese brand Cooper Sharp has become a sought-after topping for cheesesteaks and other sandwiches.

Happy Birthday, Spam

Branding & Graphic Design, Content Marketing, Digital & Social Media

This week marks the anniversary of the first spam email ever sent in 1978. Ultimately, if your audience thinks your email is spam, you’re not sending the right messages.

Calm’s Silence Speaks Volumes

Branding & Graphic Design, Digital & Social Media

The average person absorbs thousands of ads in a single day. Some brands are using this ad-overload to their advantage.

Golden Marketing Opportunities

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

When looking for news hooks to bring timeliness to your initiatives or announcements, don’t be afraid to go out-of-the-box with lesser known holidays or even by making up your own milestone. It allows you to lead the narrative around your offerings.

The Revival of April Fools’

Content Marketing, Digital & Social Media, Public Relations & Crisis

April Fools’ is back and crazier than ever. Brands went all out, and not on their own. The most talked about pranks this year were partnerships between brands that you wouldn’t normally put together.

Catching Customer Engagement on Baseball’s Opening Weekend

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

As Major League Baseball’s season kicked off, Coors Light saw an opportunity to get in the game by launching its “Obstructed Brews” campaign.

Pepsi Buys Poppi

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

In just a decade, Poppi has gone from farmer’s market favorite to billion-dollar investment target.

Volvo’s Voiceover

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Plenty of car commercials focus on the experience a car can provide. What makes this ad from Volvo notable is its point of view.

With this Iconic Marketing Campaign, Avis Tried Harder

Branding & Graphic Design, Public Relations & Crisis

For Avis, its place as the second-largest car rental company has been integral to its brand, thanks to an iconic marketing push.

McDonald’s and the Price of Eggs

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

A recent McDonald’s campaign touting $1 Egg McMuffin sandwiches ended up being a lot more newsworthy than the fast food giant initially thought.

Better Brainstorming with Oblique Strategies

Branding & Graphic Design, Content Marketing, Digital & Social Media, Internal Communications, Public Relations & Crisis

Oblique Strategies delivers a personalized approach to brainstorming by pushing you to think about what you’ve done in the past and your own creative process.

Uber Targets Teens (And Parents)

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

The ride-hailing company offered free rides to teens who failed their driver’s test. It’s a clever tactic aimed less at teens, and more at the parents stuck driving their kids around.