The ride-hailing company offered free rides to teens who failed their driver’s test. It’s a clever tactic aimed less at teens, and more at the parents stuck driving their kids around.
Severance Defies Protocol
AppleTV+’s marketing push is aimed at onboarding new subscribers right as anticipation for Severance Season 2 ramped up.
Liquid Death Dives In
Liquid Death has built a billion-dollar brand around selling the planet’s most abundant resource.
TikTok’s Turmoil
While the fate of TikTok in the U.S. has been postponed, the recent turmoil signals a key lesson for content creators and marketers alike.
Walmart Rolls Out a Rebrand
Just like with any other product launch or announcement, the right rollout has to accurately capture the scale of the initiative and what audiences should expect.
Unpacking the Rule of 7 for Marketing
The Rule of 7 has become shorthand for “expose your audience to your message more than once.” There’s a little more to it than that.
Zoom Drops the ‘Video’
There was a time where Zoom was synonymous with video conferencing. But a recent name change marks a big brand shift away from remote work during the pandemic toward AI solutions.
Build-A-Bear Builds an Audience
Build-A-Bear has found a new audience — and a new channel to engage them.
Spotify Wrapped Falls Flat
Spotify Wrapped has become a defining part of streaming music culture. But listeners weren’t fans of some of the changes made in 2024.
The Arecibo Message – Earth’s Interstellar Brand Launch
The binary code was designed to encapsulate what Earth and the human race are all about. In 1974, astronomers sent it in the direction of the Messier 13 globular cluster.
Butterball Talks Turkey
Butterball is countering this year’s anti-turkey buzz with a coordinated content marketing campaign.
The I-A-O Rule
The English language is full of peculiar rules (and countless exceptions). But there are some rules people follow without realizing it.
Dueling NASA Logos
NASA’s first and arguably most recognizable logo dates back to the agency’s founding in the late ‘50s. Today, it’s one of two visual marks that encapsulate NASA’s look and feel.
Print Goes Premium
Print publications have become something of a luxury item, like vinyl records or film cameras.
Goldfish Grow Up
Goldfish are now Chilean Sea Bass Crackers — an effort to attract a more adult audience for the famous snack.
Mailchimp Conquers Case Studies
When developing a good case study, it can be tough to find a framework that works for everyone involved. Mailchimp’s recent efforts hit on a smart case study tactic – creating awards.
Mozilla Gets a Makeover
You’ve probably heard of the web browser Firefox, but do you know the organization behind it? Mozilla’s recent rebrand is an attempt to correct that disconnect.
The New Debate Over Social Media Metrics
As social media platforms adjust their algorithms to better meet their own business goals, the landscape of social media metrics and KPIs is changing.