Plenty of video projects are better suited for animation than live-action footage. And you don’t need 10,000 drawings or a vaudeville act to bring those projects to life.
Ring’s Extraterrestrial Giveaway
Ring found a way to garner the publicity of a $1 million giveaway on a much smaller budget.
The Marketing History Behind Halloween Costumes
Halloween masks got a pop culture makeover thanks to smart marketing and licensing moves.
Spirit Halloween’s Scary Success
One minute that old department store is abandoned. Then you turn around, and suddenly it’s a fully stocked and staffed Spirit Halloween store.
Apple Cuts the Cord
Apple recently announced it would retire its Lightning charger after more than a decade as the brand’s default power block for phones and headphones.
Do People Still Get the Yellow Pages?
There was a time when phone books were an essential marketing channel to reach local audiences.
Taylor Swift and ‘Seemingly Ranch’ Marketing Tactics
It’s no surprise brands hopped on the “seemingly ranch” trend. But how quickly and effectively many pulled it off marks a new era in social media engagement.
Olive Oil Apologies
When Graza’s holiday orders came up short, the olive oil CEO sent an apology to all 35,544 customers.
Ten Cent Beer
Can a marketing campaign be too effective? Ask the 1974 Cleveland Indians.
RXBAR’s Marketing Maneuver
In a world with hard to pronounce ingredient lists and flashy labels, RXBAR’s protein bars stand out by letting the product – and ingredient list – speak for itself.
Happy Birthday, Google!
Today, Google’s role has shifted to being one of several channels as users and brands have taken to other platforms like Facebook, YouTube and Reddit.
Marketing the World’s Ugliest Shoes
Crocs uses social listening and a unified brand story to appeal to fans and engage with the haters.
Marketing Lessons from Taylor Swift and her Eras Tour
We can all learn a few marketing lessons from Mother.
Black Mirror in Real Life
Streamberry, the fictional Netflix equivalent in the Black Mirror universe, exists in real life as a smart promo from the show’s marketing team.
How McDonald’s Responded to #grimaceshake
When its Grimace Shake went viral for unintended reasons, the McDonald’s marketing team had to pivot.
Twitter Gets a New Name
Twitter’s transition to “X” has minor implications for organizations on the platform. But it offers major takeaways in how to (and how not to) announce and execute a major rebrand.
Wrong Story Short: Maximizing a Rebrand’s Impact
On the latest episode of “Wrong Story Short,” we tackle the recent change from HBO Max to Max.
Rebranding Barbie
The new film offers up a dream-house-sized dilemma for the filmmakers and marketers: What should a Barbie movie look like in 2023?