Brands don’t have total control over how their messages are perceived and remembered.
Marketing with a Flamethrower
When introducing a product or announcing a big new idea, most companies opt for a press release. Why not use a flamethrower instead?
Selling Pizza with Potholes
In setting yourself apart from the competition, it pays to look at the entire customer experience.
IHOP did what?
Why would a brand with 60 years of recognition suddenly change its name?
The Reason Crystal Pepsi Fell Flat with Consumers
Most brands need to innovate to stay competitive in their industry and relevant to their customers. But straying too far from what customers expect can clearly lead to trouble.
What Laurel vs. Yanny Means for Marketing Perception
Are you strongly #TeamLaurel? Or squarely #TeamYanny? No matter which you are, you’re wrong. Because both are right.
How Ikea Embraced Hackers
Marketing plays a big role in how customers perceive your brand, but it’s ultimately a two-way street. Find ways to embrace and leverage how customers use your products and services rather than fight against it.
When Murder Inspires Marketing
The best marketing campaigns don’t create something brand new. They capture a familiar feeling in a new or compelling way that your customers can relate to.
Wrong Story Short: The Wrong Content Marketing
On this episode of “Wrong Story Short,” Braithwaite team members discuss content marketing.
Culture Eats Strategy for Lunch
Even the best business strategy won’t work if it’s not supported by and compatible with a strong company culture.
The World’s Most Relaxing Song
Think beyond the products or services you offer. Look at the experience customers get from your brand and come up with big ideas to enhance that effect.
Bouba/Kiki Branding
When naming your business, consider the fundamentals of your brand experience and how you want to be perceived.
Wrong Story Short: Introducing The Braithwaite Podcast
We’re thrilled to introduce the first episode of the Braithwaite podcast – “Wrong Story Short.”
Tru Who?
If bad publicity is what you’re receiving, find a way to use it to your advantage.
Magically Delicious Marketing
Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Change Your Clock, Change Your Brand
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
Content Marketing That Went Down in History: Rudolph the Red-Nosed Reindeer
Do you recall the most famous Christmas content marketing example of all?
How One Philly Company Used Architecture as a Communications Tool
In need of projecting a dignified image, Philadelphia Electric Company conveyed a message through its power plants.