airwin@gobraithwaite.com – Page 5 – Braithwaite Communications

Marketing a Milestone

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Savvy marketers know that you don’t have to wait for an anniversary to use milestones as a marketing lever.

Branding Regular Beer

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Marketing (and copywriting) isn’t always about doing more. Sometimes, a brand that can pull off “regular” will resonate with audiences in a really satisfying way.

How do You Change an Audience’s Mind?

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

There’s a stereotype about people who chew gum. Beldent set about changing it through a creative marketing campaign.

What Social Platforms Should You Be On?

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

It’s worth adding a section to your social media playbook that includes a framework for evaluating the risks of joining or leaving a specific platform and keeping up with new developments.

Peloton’s Path

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Peloton has ridden out the pandemic and what came after by creating repeat customers and solving a problem for folks who are passionate about exercise.

Pepsi’s New Logo

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

No rebrand happens in a vacuum. Pepsi’s updated logo offers valuable lesson on how the rationale behind a rebrand can influence its reception.

Feature: Philadelphia Inquirer Article on Philly’s Water Crisis

Digital & Social Media, Public Relations & Crisis

Founder and CEO Hugh Braithwaite recently shared crisis communications insights with The Philadelphia Inquirer after the city’s lackluster response to a chemical leak that threatened the safety of Philly’s water supply.

Is Your Brand Ready for its Cinderella Moment?

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Gonzaga has successfully translated its March Madness success into increased exposure and success in reaching and recruiting prospects.

What is Cunningham’s Law? (Wrong Answers Only)

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

We’d rather correct someone than answer their question. This phenomenon is known as “Cunningham’s Law.”

The Rise of Stanley Tumblers

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

How the trendiest drink vessel went from camping and construction crowds to 184 million views on TikTok.

The Oscars in Crisis

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

The Oscars announced it would hire a crisis team for this year’s ceremony.

Lessons from the Highway Style Guide

Branding & Graphic Design, Public Relations & Crisis

The Federal Highway Administration’s style guide has important takeaways for brands seeking to create consistency across materials and put a set of rules in place.

What Does Your Brand Sound Like?

Branding & Graphic Design, Digital & Social Media

Digital marketing has driven a growing focus on audio branding – a sonic boom.

Candy Hearts Tell a Story

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Candy hearts may be “life’s original DM,” but makers have had to update the classic phrases to stay relevant and romantic.

Building A Big Game Narrative

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Marketing and comms are about finding storylines and anecdotes that compel people to take action – whether that’s buying a new product or tuning into the Super Bowl.