The limited edition boots are cool, but their real marketing value is in the ability for both brands to reach new audiences.
Field Notes Finds an Audience
Field Notes notebooks have found an analog niche in an age of digital notetaking apps and tools. It has all the hallmarks of a beloved brand.
Marketing Scarcity – Middle Child and the Perfect BLT
For roughly a month every summer, the Philadelphia sandwich shop turns a simple summer sandwich (bacon, lettuce, tomato) into a marketing movement.
E-book: Writing Your Brand Story
Elevating voice, visibility and value through storytelling
Marketing Lessons from Labubu
Labubus have become extremely popular of late – part “it” toy, part status symbol for celebrities and influencers.
Cereal Storytelling
With today’s digital marketing offerings, brands have chances to tell more complex and compelling stories across more channels.
How to Throw a 100th Birthday Party
Instead of letting its 100th birthday float by, the Goodyear Blimp threw what might be the most delightfully offbeat party of the year.
Steve Madden’s Shoes & Strategy
Long-form media opps are powerful when used intentionally. Even behind a paywall, content can break out with the right voice, the right clips and a strategic cross-platform strategy.
Smart Marketing – What Chewy Does When a Pet Passes
Chewy understands the power of connection, even in the hardest moments of pet ownership.
Marketing the Beach Boys
Brian Wilson, leader of the Beach Boys, died recently, leaving a legacy of a creative genius who reshaped the world of pop music. The Beach Boys didn’t just sell music, they sold a way of life through their California sound.
Dubai Chocolate and Location-based Branding
Philadelphia has cheesesteaks. Buffalo has wings. There’s Kobe beef, Neapolitan pizza, and Nashville hot chicken. Each one is more than a dish — it’s shorthand for identity, culture and local pride. And now: Dubai has chocolate. It started as a pregnancy craving: A bar filled with pistachio cream and crisp knafeh pastry, created in 2022 […]
HBO Hits Undo
Earlier this month, Warner Bros. Discovery said it was going back to the HBO Max moniker for its streaming service.
What’s the Shelf Life of Social Media Trends?
Not every brand or social team is built for meme-speed content, but if you can’t jump on a trend right away, that doesn’t mean your window has closed.
Lights. Camera. Macy’s.
The TV series is part of a wider content strategy that builds upon the showstopping spectacles and fully launches Macy’s into the world of storytelling.
A Stadium By Another Other Name
Starting September 1, the Wells Fargo Center will be known as the Xfinity Mobile Arena. What are the benefits of namings and sponsorships for brands?
Cooper Sharp’s Moment
Move over, whiz. There’s a new big cheese in Philadelphia. The American cheese brand Cooper Sharp has become a sought-after topping for cheesesteaks and other sandwiches.
Happy Birthday, Spam
This week marks the anniversary of the first spam email ever sent in 1978. Ultimately, if your audience thinks your email is spam, you’re not sending the right messages.
Calm’s Silence Speaks Volumes
The average person absorbs thousands of ads in a single day. Some brands are using this ad-overload to their advantage.