Manischewitz’s new look and feel attempts to pull off a delicate balance: appeal to a broader audience without alienating longtime customers.
Masters Swag and Marketing Exclusivity
Merch for golf’s legendary course and most popular tournament is not available online or at any other retailers — for good reason.
Campbell’s Warms Up its Value Prop
Campbell’s has been selling soup for a long time. The company hit on a new value proposition for a recent campaign.
Thinking, Fast & Slow
It took a career’s worth of data for Daniel Kahneman to prove that people don’t use data to make decisions.
Dollar Dog Night Drama
The Phils announced promotional events, including Hatfield Phillies Franks BOGO Nights. Fans quickly read between the lines – BOGO hot dogs meant no more dollar dogs.
Waiting on Charlotte
A mysterious stingray pregnancy offers lessons in managing expectations when all eyes are on your brand.
In Defense of Comic Sans
No font is so widely recognized – or reviled – as comic sans. But disparaging the font itself betrays a fundamental misunderstanding in what makes a good typeface.
A Style Guide for Presidents’ Day
Most states recognize the third Monday in February as a holiday. But what exactly they’re celebrating – and what they call it – is all over the map.
Elmo Checks In on Twitter/X
Good social content isn’t always about pushing a product or a perspective. Sometimes it’s about starting or joining a conversation that has meaning.
Taylor Swift by the Numbers
With big stories everyone is talking about, there are creative ways for brands in almost any industry to use smart marketing to join the party.
Facebook Turns 20
Facebook shaped how social media works (and how it makes money). If you’ve scrolled a news feed, scoped someone’s timeline, or liked a post today, you can thank Facebook.
Barilla’s Pasta Playlists
There’s power in reaching your audience beyond the traditional earned, owned, paid and social channels. For most brands, Spotify sounds like an interesting place to start.
Marketing the Tank Museum
The Tank Museum has more than half a million YouTube subscribers. That’s more than the Metropolitan Museum of Art and the Louvre.
Marketing the Shape of a Drink
When you order a drink, you’re probably not thinking about the glass it comes in. But many restaurants have found that it has a big influence on who orders the drink.
Did Coca Cola Invent Santa Claus?
Santa’s true origins are a mix of traditions and inspirations.
Marketing Designated Driving
How did a show set in a bar help influence people to start using designated drivers to have a safer night out?
Stanley Steps Up After Car Fire and Viral TikTok video
In a viral TikTok, a woman’s car caught fire, but her Stanley Tumbler in the front seat still had ice in it. Stanley saw the marketing opportunity and jumped at it.
The Evolution of Animation
Plenty of video projects are better suited for animation than live-action footage. And you don’t need 10,000 drawings or a vaudeville act to bring those projects to life.