It’s worth adding a section to your social media playbook that includes a framework for evaluating the risks of joining or leaving a specific platform and keeping up with new developments.
Peloton’s Path
Peloton has ridden out the pandemic and what came after by creating repeat customers and solving a problem for folks who are passionate about exercise.
Pepsi’s New Logo
No rebrand happens in a vacuum. Pepsi’s updated logo offers valuable lesson on how the rationale behind a rebrand can influence its reception.
Is Your Brand Ready for its Cinderella Moment?
Gonzaga has successfully translated its March Madness success into increased exposure and success in reaching and recruiting prospects.
What is Cunningham’s Law? (Wrong Answers Only)
We’d rather correct someone than answer their question. This phenomenon is known as “Cunningham’s Law.”
The Rise of Stanley Tumblers
How the trendiest drink vessel went from camping and construction crowds to 184 million views on TikTok.
The Oscars in Crisis
The Oscars announced it would hire a crisis team for this year’s ceremony.
Lessons from the Highway Style Guide
The Federal Highway Administration’s style guide has important takeaways for brands seeking to create consistency across materials and put a set of rules in place.
What Does Your Brand Sound Like?
Digital marketing has driven a growing focus on audio branding – a sonic boom.
Candy Hearts Tell a Story
Candy hearts may be “life’s original DM,” but makers have had to update the classic phrases to stay relevant and romantic.
Building A Big Game Narrative
Marketing and comms are about finding storylines and anecdotes that compel people to take action – whether that’s buying a new product or tuning into the Super Bowl.
Hiring During Burrito Season
Chipotle’s hiring push is a smart move that takes a page from the content marketing playbook and applies it to recruiting.
The Philadelphia Eagles and Underdog Marketing
Philly’s never happier than when it’s proving people wrong.
Milkshake Marketing
The McDonald’s milkshake mystery has become the defining example of Clay Christensen’s “Jobs to be Done” theory.
Pantone’s Color of the Year
In order to make its Color of the Year stand out in the real world, Pantone has had to pull out all the stops.
Christmas Window Shopping
People who seek out the Macy’s displays during the holidays aren’t looking for a specific toy. They’re looking for a feeling that only truly iconic marketing efforts can provide.
Jeff Bezos Loves a Good Story
Bezos’ focus on in-depth structured writing has become leadership lore recently amid his claims that Amazon has “outlawed PowerPoint.”
Costco Hot Dogs Tell a Story
Costco’s mythic hot dog combo price is more than a sales strategy, it’s a storytelling device.