Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
Fitbit B2B Marketing Takes the Lead
Fitbit’s successful expansion into B2B sales and marketing offers key lessons on developing a strong, consistent brand purpose.
The Content Marketing Origins of Le Tour de France
The world’s most famous bike race began as a smart content marketing campaign.
VW’s Electrifying New Marketing Push
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
Marketing Put the Philly in Philadelphia Cream Cheese
Philadelphia Cream Cheese has never been produced, developed or packaged in Philly. So why’s it called Philadelphia Cream Cheese?
The Pride in Subaru’s Marketing
How Subaru’s smart marketing targeted lesbian drivers, creating countless loyal customers in the process.
Why LaCroix Fell Flat with Consumers
LaCroix’s recent dip in sales offers lessons in maintaining a brand after making a marketing splash.
Behind the Grateful Dead’s Marketing Know-how
A tight marketing strategy isn’t the first thing people think of when it comes to the Grateful Dead. Maybe it should be.
The Marketing Behind Minty Toothpaste
There’s a reason most toothpaste is mint-flavored – and it has almost nothing to do with keeping your mouth clean.
‘Plop Plop Fizz Fizz’ Doubled Alka Seltzer Sales
Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”
The Marketing Legend Behind Those ‘I Hate Steven Singer’ Billboards
You may recognize the “I Hate Steven Singer” billboards and might know what they’re selling. But you probably don’t know the marketing story behind them.
The Maxwell House Haggadah — How Content Marketing Made Coffee Kosher for Passover
The Maxwell House Haggadah is synonymous with Passover celebrations in America thanks to a clever bit of content marketing dating back nearly 90 years.
Marketing The Buck Club – A Golf Course that Doesn’t Exist
The Buck Club, with no members and no course, is one of the most talked about locations in the entire golfing community.
Marketing Lessons from Seth Godin’s ‘We Are All Weird’
For today’s brands, “weird is the new normal,” Seth Godin argues. We asked a few of our weirdest staff members to share their thoughts on Godin’s manifesto.
Retiring the Opportunity Rover Reveals NASA’s Marketing Chops
The worldwide show of love and support for the Mars Opportunity Rover highlights the benefits of the long-term approach to NASA’s marketing strategy.
The Marketing Lesson Behind ‘Dewey Defeats Truman’
The “Dewey Defeats Truman” headline is perhaps the most well-known newspaper screw up of all time. But its real marketing lesson is about how (and when) brands talk to their audiences.
Competing Docs Offer 3 Fyre Festival Marketing Lessons
The Fyre Festival was supposed to offer the ultimate escape — a private island getaway of luxury and indulgence. It’s now known as a prime example of over-the-top marketing gone awry.
What Would You Do With a Super Bowl Ad?
What if you had a Super Bowl commercial? If you had one minute in front of millions of potential customers and prospects, how would you spend it?