When it comes to good content marketing, tone and empathy matter just as much as accuracy. Just ask YouTube’s favorite dad, Rob Kenney.
Was the Marketing for Utah National Parks Too Effective?
What B2B brands can learn from the popularity of Utah’s Mighty Five marketing campaign.
Why Kids Read Highlights Magazine in the Waiting Room
A clever marketing move in the ’50s brought Highlights magazine to doctor’s and dentist’s offices around the country, creating countless enthusiastic readers in the process.
Smart Marketing Led to Adoption for the ‘World’s Worst Cat’
Mitchell County Animal Rescue recently crowned Perdita the “world’s worst cat” to drum up interest in adopting her. The marketing tactic worked.
The Shortcomings of Super Bowl SEO
Keyword stuffing only goes so far. Effectively promoting content takes a multi-faceted approach that values story-driven and insightful content just as much as keywords.
How the Puppy Bowl Became a Marketing Juggernaut
The Puppy Bowl started out as a joke. Today, it’s one of the most successful examples of Super Bowl counterprogramming.
Russell Wilson Sells B2B Big Data in an Amazon Commercial
Amazon’s commercial airing during NFL playoff games makes it easy to catch on to the benefits of its B2B big data offering.
Natural Light Gets a Refreshing Update with Naturdays
Keeping up with consumers’ changing tastes means not forgetting the customers who made you successful in the first place.
The Marketing Genius Behind Apple’s ‘Sent from my iPhone’
With the default email signature “Sent from my iPhone,” Apple created millions of brand advocates.
Mariah Carey’s Christmas Miracle
How Mariah Carey’s “All I Want for Christmas is You” became the first holiday song to hit #1 in more than half a century.
How Sears Stole Christmas With Its Content Marketing
Families across the U.S. waited all year for catalogs to arrive in the mail to start their holiday-season shopping, Sears banked on their Christmas Wish Book.
When Star Wars Sold an Empty Box
Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.
Growing a Market for Ugly Produce
A surprising amount of marketing goes into selling fruits and vegetables. Some brands see opportunity in challenging traditional produce beauty standards.
How to Start a B2B Podcast
Here’s how we go about helping companies and brands jump into the podcast pool.
Giving Tuesday’s Generous Marketing Strategy
Few efforts in raising money have caught on like #GivingTuesday, thanks to smart marketing choices that cemented the campaign’s place in the post-Thanksgiving holiday calendar.
Wrong Story Short: How Brands Can Create a Podcast
On this episode of “Wrong Story Short,” Braithwaite folks discuss what it takes to podcast successfully.
How Marketing Primed the U.S. for Beatlemania
Today, the Fab Four’s success feels like a foregone conclusion. But Beatlemania was brought to life through a major marketing push and a bit of lucky timing.
The Blair Witch Project wasn’t Real, but its Marketing was
After 20 years, it’s hard to believe people actually thought The Blair Witch Project was real. The found footage horror movie’s innovative and powerful viral marketing campaign is largely to thank.