On this episode of “Wrong Story Short,” Braithwaite team members discuss content marketing.
Think beyond the products or services you offer. Look at the experience customers get from your brand and come up with big ideas to enhance that effect.
Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
With art, a person’s emotional response to a piece does not determine its quality.
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
Do you recall the most famous Christmas content marketing example of all?
If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.
The renowned clothing retailer shows marketing isn’t confined to a particular department.
If you want your message burned into your audience’s memory, you need to keep adding fuel to the fire.
If you want to be successful, you can’t be scared to try something new.
Coming up with creative ideas is only half the battle. You also need the stomach to execute on them.
They didn’t just promote the features of their product. They convinced society to smile.
It shows marketing can do more than just push products. It can actually create markets.
When SportVision’s business was threatened, the best defense was a strong marketing offense.